Self-Help Book
Gene Juarez Salons & Spas
Bellevue, Washington
Owner: Evergreen Pacific Partners

Everyone needs a little jump start when building a new career, and Gene Juarez is known for providing new artists with the tools they need to be successful. The Self Help Book, used as a promotional piece, shows potential candidates how much the salon believes in employees and supports their success.

“This guide provides various discounts that new stylists can give to potential clients to help build their clientele, such as a percentage off a service, a retail discount after receiving a service and more,” says Amanda Smith, creative director. “The coupons tear out of the book with the artist’s name and the salon’s phone number so clients can easily schedule their first service. Small enough to fit in any handbag or glove compartment, artists can hand our coupons to anyone they wish—their barista, their mailing, or an angry parking attendant.”