Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
STAMP 2017: Nuovo Salon's Client Loyalty Programs
Nuovo Salon cut their paper use by developing a client loyalty card that serves two purposes, earning it a 2017 STAMP award.
August 31, 2017
1 min to read
A Thoughtful Consolidation
Nuovo Salons
Sarasota, Florida
Owners: Terry McKee and James Amato
With a focus on their environmental responsibility, Nuovo Salons decided to cut their paper use by combining two marketing pieces frequently distributed during the checkout process—the referral card and the appointment card. Compact and easy to distribute, the new card provides the salon guest a reminder for her next appointment and the means to refer a friend.
Through the program, the existing guest is able to give the friend a $20 gift to experience a new service, and once redeemed, the existing guest is reward with $20 in product. On the front panel of the card, the front desk team writes the time and date of the guest’s next appointment.
“Distributing these cards consistently has led to an increase in pre-booked appointments and a number of new guests,” McKee says.
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More Awards & Contests
Got a Gorgeous New Business? SALONS OF THE YEAR Applications now Open!
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