As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the ways in which the business of beauty is conducted. With more and more people depending on mobile devices in their personal and professional lives, we asked the pros how smart phones and tablets are shaping either salon and spa management practices or the client experience.

  “Smart phones are a great way to interact with your clients. Social media is part of everyday life and most people are checking Facebook and Twitter on their hand-helds on a regular basis. Posting updates or discounts from your salon pages is a great way to stay in front of your customers as is texting clients with appointment reminders. Mobile devices are great for catching up on product education. At Nufree finipil, we have a YouTube channel with hair removal training videos. We also have a salon finder and QR codes in our national print advertising that lets clients find a salon quickly on their phone. Salons utilizing this technology are going to stay one step ahead.”

--Normajean Fusco, owner and president, Nufree finipil non-wax hair removal.

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