In The Know
OPI Announces Brand’s First International Short Film
OPI pays hommage to its Culture of Color with the international launch of its first branded film.
by Anne Moratto
Beauty Industry Funnies! Ecards to Beauty-Related Cartoons
Modern is building a collection of funny beauty-industry posts on our Facebook page (labeled "Industry Funnies") and our Pinterest board (labeled "Just For Fun")! For the past year Facebook fans have been posting quirky and funny E-cards, photos and sayings, now we want to give a shout out to the MODERN SALON community to post yours if you haven’t yet.
SalonCentric Adds Emiliani to Distribution Network
L’Oreal USA, a subsidiary of L’Oreal S.A., announced the acquisition of the operations of Emiliani Enterprises, Inc.
WELLA TREND VISION: Let the Games Begin
Wella's International Trend Vision Awards to take place Sunday, October 28 in Madrid, Spain. Watch it all: www.wellatrendvision.com
Wella's 2012 International Trend Vision Winners
See the winners of Wella Professional's 2012 International Trend Vision!
Wella's 2012 International Trend Vision Awards in Madrid
Wella's 2012 International Trend Vision Awards in Madrid, all the buzz, all the need to knows, how to vote in People's Choice, and how to watch!
HOW-TO: Urban French Twist and Modern Marilyn Waves
In preparation for the fall/winter red carpet season, Celebrity stylist and Matrix Artistic Educator Nathan Rosenkranz has identified these key trends he believes will suit many of the high-profile models and actresses who turn to him for pre-event primping.
Emiliani Expo, A Great Success
The Emiliani Expo, held this past weekend in Edison, NJ, was a great success. Here are some details.
NAHA Announces Two Category Changes for 2013
The Professional Beauty Association (PBA), producers of the North American Hairstyling Awards (NAHA), has announced two category changes starting in 2013: Competitors can now enter in the new “Men’s Hairstylist of the Year” category and make-up artists can enter in the “Make-Up Artist of the Year” category without a nomination of a hair stylist.
Going For The Gold in Wella's International Trend Vision
Kelsey Deuel is an up-and-coming young artist currently practicing at Savvy Salon and Day Spa in Cornelius, North Carolina, and recently took home the gold from Wella Professional’s Trend Vision, Young Talent category for 2012. As a result Kelsey and her team will represent the US in Madrid, Spain vying for the big win—International Trend Vision Young Talent Category.
Teaching Hairdressing in Thailand
After sponsoring a child in Thailand for the past three years, Sandra Carr, co-owner of Scheer Professional in Wistor, Ohio and Artistic Designer for Matrix, decided to take a Mission trip to Thailand where she taught the fundamentals of hairdressing to those working in an orphanage and a salon owner eager for education. Read this Matrix Chairs of Change story.
Sebastian's 2013 What's Next Awards Now Open!
Sebastian Professional’s What’s Next Awards (WNA) is now open and looking for new and established talent to create “What’s Next” in the professional hair industry. See how you can enter.
Top Ten Nail Upgrades!
How do you keep a client coming back for your nail services? Stand out from the rest. By upgrading your clients’ nail service, you will not only win their loyalty and trust, you will keep them coming back—and that’s more money in your pocket! CND nail expert Candice Manacchio, provides us with her top ten nail upgrades for increasing profitability.
Be the Ultimate Communicator Behind the Chair
When connecting with a client first organize your thoughts, get to the point, and translate what you have to say into benefits for the client, ask questions to involve the listener, be real and be enthusiastic.” According to Glenn Milliet, when you are conducting a consultation it’s like being at the theater. Follow his tips below to conduct the perfect consultation.
Just Go For It: Asking For E-mail Addresses
E-mail marketing is one of the most important ways to communicate with clients. It’s easy and cheap for the salon and research shows clients prefer it, says Valorie Reavis, online and social media marketing specialist for Linkup Marketing. It helps manage clients’ appointment schedules with confirmations while it builds awareness and drives new business with special offers and newsletters. But even though everyone knows this and all are nodding their heads as they read, it’s still too awkward for many to ask for an e-mail address.
ON FACEBOOK: Disbelief and Grief Over Salon Shootings
Two deadly salon shootings shock the MODERN SALON Facebook and Twitter communities.
by Anne Moratto
Wella's Trend Vision...Watch This Weekend
Wella's 2012 Trend Vision Awards will take place this weekend in Madrid. Watch the live stream!