
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
MSG Design Group creates salon environments that are a perfect blend of functionality, comfort and accessibility, as well as an extension of the salon’s aesthetic taste, brand, locale and clientele.

Interior Design and Architecture Firm
mskdesigngroup.com
212-537-6771 • info@mskdesigngroup.com
OWNER: Katerina Soukhopalov

MSG Design Group creates salon environments that are a perfect blend of functionality, comfort and accessibility, as well as an extension of the salon’s aesthetic taste, brand, locale and clientele. We also specialize in creating environments for retail to make sure that our clients make the most of their retail sales, which is how the fastest growing area in the hair and beauty industry.
WHY WE’RE DIFFERENT: Our salon industry experience, such as winning the prestigious NAHA 2010 award for Salon Design of the Year, sitting as a judge on SALON TODAY’s 2009 SALONS OF THE YEAR competition and having another salon in the top three in the SALONS OF THE YEAR 2010 competition, gives us a strong foundation and precedence of what goes into creating a top salon!
HOW WE WORK: Our design team visits the salon site to go over the needs of the business, as well as the vision of the owners. We assess the community, characteristics of the brand and clientele, and work closely from the conceptual stages through construction.
WORDS OF WISDOM: The most important factor in salon design is the client’s first impression. Your salon should be elegant, current and always client-based, and in return, they will appreciate the conscientious and responsible approach in your business practice that demonstrates the investment you have made in the aesthetic look of your business.
BETTER BOTTOM LINE IN 2013: On general principle we always advise owners to consider high-grade materials when it comes to the buildout of your salon, as well as salon furniture. They should be color and chemical resilient, as this will prolong the lifetime of the construction and design. Consider this as a long-term investment, it will save you money in the future by not having to replace or repair it as often.

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