At a recent two-day photo shoot, Vadre Grigsby, Pravana's National Artistic Color Director. and stylist Sherri Jessee, played with color. The two worked together to color and style models with new pastels in the VIVIDS demi-permanent haircolor range. They wanted to show a beautiful transition from platinum blonde to color in a sophisticated fading effect they call "Urban Ombre". While the VIVIDs range already encompasses a wide variety of shades, Gribsby, who tests and approves all new colors, was excited about the three new deposit-only pastels being introduced.
Sherri Jesse at work
"Demis open more doors to color because they are very wearable for the cient, " said Grigsby. "They can be mixed together, they don't last for months and they afford you so much possibility."
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After pre-lightening the model's hair, two shades--a baby pink and vibrant purple-were applied.
"The way Sherri placed the color, with the ligh pink first and then the purple, means the pink will feed the purple," explained Grigsby. "If she had done it the other way around the purple would have taken over the pink."
The resulting photos, taken by photographer Julia Kuzmenko, will debut soon.
The most iconic show in international hairdressing will celebrate its 43rd edition on November 14th at LOOK Madrid, IFEMA MADRID, in a historic night that will bring together some of its legendary teams and will also host the final of the International Visionary Award across its three categories: Cut & Colour, Men’s and Avant-Garde. LOOK Madrid celebrates its next edition from November 13-15th at IFREMA MADRID.
Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.
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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
