
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
Attracting new customers and keeping them retained is the key to your future growth. Coach Lauren Smith shares five strategies that will help you grow a bigger, more loyal client base.

Meeting a new client in your chair is always an opportunity, but how do you keep them.
Pexels
In today's competitive market, it’s essential to capture the attention of potential customers to showcase products and services effectively. It’s no longer enough to go through the conventional or traditional methods of marketing as people have become much smarter and inclined to properly research the available options prior to making a purchase.
For this reason, marketers must ensure that their strategy goes beyond simply getting viewers but also encourages them to keep an eye on what is being presented. This requires an innovative approach that piques the public's interest by using unconventional techniques.
Through clever pictorials, captivating taglines, and stimulating media content, companies can increase their chances of successfully enticing customers' attention towards their offerings as well as ensuring an increase in sales. In other words, effective marketing relies heavily on attention-grabbing elements, so it is integral for businesses in any industry to acquire such skills for success.
Apart from the ability of small businesses to get quick loans over phones for their business, the attention of customers is the lifeblood of most organizations, yet many are struggling to capture and understand this in their strategies. Unraveling why it's occurring can be difficult, but with a re-imagination of plans comes new hope.
Nowadays, information overload is making it harder than ever to capture customer attention. With so much content available online, businesses need to make sure their offer stands out from the crowd by being as compelling and unique as possible. Successful brands are those that understand their ideal prospects and create content focused on connecting with them in a meaningful way - inspiring customers to take action.
To remain competitive, businesses must proactively reach out to customers. With a customer attention span of only eight seconds and countless competitors vying for their attention, brands need to effectively market themselves or risk being forgotten in the vast ocean that is modern commerce.
When customers have a plethora of options out there, businesses need to stay ahead and make sure their brands are well-refined to stand out. Equally important is having the foresight into what resonates with target audiences - understand their needs and address them accordingly if you wish to succeed! Investing resources without looking at audience behavior can lead to an unsuccessful path.
The fight for customer focus is intensifying, but you can still make a turnabout and gain the upper hand. Don't miss your chance.
Want to maximize customer attention and simplify your life? Look no further - these expert techniques have proven successful in drawing customers to businesses like yours. Expand the reach of your business by learning how you can put them into action today.
A key factor in gaining and keeping customers’ attention has a unique value proposition. Every customer wants a service or product to stand out from the competition, so it’s crucial for businesses to make sure their product offers something special that no one else can provide.
Research into customer preferences and trends is an essential part of this, as businesses must craft their value proposition based on what customers would find most valuable. Companies must also be sure to communicate this clearly through their marketing strategy, helping convince potential customers that the business has something truly special and desirable to offer.
Building a relationship with your customers is an absolute must if you want to keep their attention! By establishing trust, you can show them that they are important to you, and you will work hard to provide them with excellent customer service. If a customer trusts that you genuinely care about their satisfaction, they will be more likely to stick around and become loyal customers.
To build trust, provide consistently good products and services, and always be honest about what can and cannot be done. Showing that you have knowledge of the industry can also go a long way toward boosting your reputation and helping customers know that they can rely on you for reliable advice.
In today's world of ever-increasing competition, having positive relationships with customers is key to success; building trust is the foundation for this connection.
For a business to maintain customer attention, identifying the right customers is an essential part of the process. Knowing who the target market is will help you determine what messaging, website design, and product offerings will help capture and retain your desired audience.
It's important to remember that not all potential customers fit in the same demographic, and it could be beneficial to research additional markets that may have greater potential. Establishing detailed buyer personas through surveys and analyzing your current customer base will offer valuable insight for crafting effective sales strategies, keeping customer attention, and growing your business.
In today's competitive market, it’s more important than ever to create connections with customers. Creating those connections is key to getting and then retaining their attention. Companies should make it a priority to understand the changing dynamics of customer groups and adopt strategies that keep up with the latest trends in customer engagement.
By engaging with customers on an ongoing basis, businesses can foster relationships, build trust and loyalty, as well as draw new and returning customers back for repeat business. Through engaging activities like email campaigns, personalized offers, contests, and surveys, companies can ensure that customers remain interested in their offerings over time.
Some pointers for engaging with your audience:
Be empathetic and demonstrate your concern for your client.
Show sincere attention to what your audience has to say.
Develop your confidence
Make sure the dialogue you have with your customers is reciprocal.
It is essential to be enthusiastic when attempting to gain and maintain customers' attention. People are deeply impacted by the energy they feel in any given situation. Being passionate about the product or service you are offering can be contagious, enticing a potential customer to learn more.
Plus, enthusiasm helps build relationships between customers and businesses, which creates trust and eventually leads to sales. Not only that, but it also keeps customers engaged so they will not become bored and move on to something else. To make your customers feel valued, show them your commitment with an enthusiastic approach!

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.

Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.

The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."

After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.

Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.

Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista

Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.

Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest

Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.