The New Target Markets
For this article, we decided to focus on four of these new niches, explore the forces that are driving them, and showcase the salon and stylists who’ve strengthened their businesses by delivering exactly what these niches want. We hope our exploration will help you think about your clients in a different way, even encourage you to line up a new niche in your sights.
Leading Lady
In this one-on-one interview, Hollywood’s favorite male grooming expert Diana Schmidtke offers the behind-the-scenes look at her job styling on the set; details her newest adventure with John Paul Mitchell Systems’ Mitch, and tells you what your male clients really think.
PBA New Board of Directors and Leadership Councils Announced
The Professional Beauty Association (PBA) has announced its newly elected Board of Directors and Leadership Council members for the 2011 - 2013 term.
Dominic Michael Salon Partners with Young Designers' Fashion Show
Celebrating the work of young designers, Dominic Michael Salon of Clayton and Chesterfield partnered with the Sam Fox School of Design and Visual Arts at Washington University for their 82nd annual Fashion Design Show.
Unite Presents Paramount Business at Global Session
Leading professional haircare brand and fashion mainstay UNITE haircare is proud to present the second annual global session, a trendsetting showcase of the intersection of hair and fashion.
Geolocation and Your Business
If you doubt this is an important trend, perhaps because you think geolocation is a bit too Big Brotherish, just remember that it doesn’t matter what you think, only what your clients are doing.
Staying Ahead of the Curve: The Key to Finding The Right Kind of Financing for Your Salon
Armed with the right knowledge, going about securing the financing you need to take your salon to the next level of growth can be relatively hassle-free.
Daily Deal Services: Is a Fair Shake Possible?
Despite the recent onslaught of negative articles and merchant horror stories, daily deals can absolutely be valuable tools for small businesses to market their brand, acquire new customers, and move excess inventory or capacity at reasonable and manageable costs.
The Language of Eye Movements: How to Read Others' Thoughts by Their Gestures
Have you ever wondered what your customers are thinking? The ability to read minds has been a pursuit of mankind for eternity. To date we still cannot read another human’s mind, but we can have a reasonable incite into the implications of customers thoughts by studying some simple rules regarding their body language.
Employee Maternity Leave – What Steps Should the Salon Owner Take?
You are the owner of a small salon, and one of your hair stylists just informed you that she is three months pregnant. She would like to take time off when the baby arrives. You’re unsure of the best course of action– you don’t have many employees and don’t want to risk losing her clients. What can you do?
Strategic Gratitude
With his roots in a salon family and a business degree from Boston University, Israel Cronk brings an interesting blend of spiritual creativity and analytical thinking to his role as general manager at Bangz Salon and Wellness Spa in Montclair, New Jersey.
by Stacey Soble
Scott Talbot Salonspa and Camp Quality Give Kids a Special Prom Night
For 70 boys and girls, getting ready for prom was particularly special this year. Not because it was a spectacular day in July or because their prom was set against the backdrop of beautiful Rex Lake in Ohio, but because the children going to prom each have been deeply affected by cancer.
Enter the 2012 Salon Today 200
The competition that was built on salon growth now stretches beyond it to examine all the best management practices that contribute to salon success. This year’s application includes 11 different competition categories.
Temporary Tattoos: Now You See It, Now You Don't
According to a study conducted by the Pew Research Center in 2006, 36 percent of Americans between the ages of 18-25 and 40 percent of Americans between the ages of 26 to 40 have at least one tattoo. The ink-embellished definitely represent a significant part of the American public, and the professional beauty industry is starting to take notice. In the past years, temporary tattoo kits and special lotions designed to help maintain tattooed skin have popped up at industry trade shows.
by Stacey Soble
10 Technologies Transforming Salon Business
Technology is changing everything about the way you interact with your clients, from how you attract them to how you reward them to their individualized experience in your salon. SALON TODAY digs deep, showing you how early-adopting salons are embracing the latest technology for an improved salon/client relationship.
10 Technologies: Mobility
Not so long ago, tapping into technology required a stationary computer and even a server, but that’s no longer the case—now everything can be accessed through a tablet, such as an iPad, or a phone.
10 Technologies: Integrated Marketing
Oh, the good old days of marketing when you dreamed up a campaign, called the local newspaper to place an ad and backed it up with a little salon signage. Today, that’s only a piece of the action—now you want to take that info and also e-mail it, text it, Tweet it, and Facebook it—and that’s just the beginning.