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SEARCHLife Isn’t PerfectAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingWith this first ad in a series, Owner Gayle Reuling and Brand Manager Amy Dighton developed the “Life Isn’t Perfect, But Your Hair Can ...
Life Isn’t Perfect
Air Blow Dry and Salon
Mandeville, Louisiana
Owned by: Gayle Reuling
With this first ad in a series, Owner Gayle Reuling and Brand Manager Amy Dighton developed the “Life Isn’t Perfect, But Your Hair Can Be” campaign featuring clients in their real,daily settings. With a budget of $800 for the photographer, Dighton picked a willing client and focused on running the ads in a local lifestyle magazine, whose editor was willing to trade her rate for regular blowouts.
The ad features the chaos that ensures as the client and her four children bake cookies in her kitchen, all while she sports perfect hair. “We posted an album of shots from that day to our social vehicles and it gets a great response,” Dighton says. “The ad had our clients buzzing, and we received about 50 new clients from it.”
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
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Sponsored by Phorest Salon Software
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Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
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The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
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Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
