New Consumer Study Reveals Clients Desire for Products with Sun Protection
As clients start booking their summer holidays, it’s time to start organizing a focus table or merchandising display that spotlights your retail products with sun protection, as well as your sunless tanning services. The Benchmarking ...
by Stacey Soble
Are You Oversharing?
When problems arise in the salon, your team’s first priority should always be to make things right. Customers don’t need to know the details.According to John DiJulius, owner of the John Robert’s Spa chain in Cleveland and the ...
by Stacey Soble
Mindset: Social Studies
Today's job-seekers are looking for employers whose values align with their own. On that same note, employers want to know a prospect will be a valuable addition to the team. This month, we asked several industry leaders, "What's ...
by Anne Moratto
Upgrade Revolution: A Big Profit for Small Lashes
Michelle Mirizio, owner of Let’s Talk Makeup Salon and Spa in West Palm Beach, Florida, and NovaLash brand ambassador, has one simple question for any salon or spa owner who isn’t offering eyelash extension services: “What are ...
by Stacey Soble
Upgrade Revolution: Extending Your Menu with Extensions
In the past five to 10 years, hair extensions have evolved from a fad to a must-have service for many women. Whether they’re fashion-forward ladies who want to add flare to their style or guests seeking a solution to thinning hair, the ...
Personal Compass: Where's Oliver?
Take a photograph from any salon industry gathering and chances are Oliver Steinnagel is in the crowd. Armed with an amazing work ethic passed down from his German immigrant parents, Steinnagel, who co-owns Oliver’s Hair Salon with wife ...
Healthy Hairdresser Hero: Anthony Barnhill
“Late last year, I was feeling like I wasn’t where I wanted to be—either personally or professionally,” says Anthony Barnhill, nominated as a Healthy Hairdresser Hero by this month’s Healthy Hairdresser sponsor, ...
SALON TODAY RECOMMENDS: 5 Tips for Effective Salon Leadership
Salon owners juggle more roles than many may realize. From mentor to business strategist, marketing guru to customer relations expert, they have many hats to wear—without even considering any work they may do on the salon floor. As ...
Sponsored by Aveda Means Business
7 Ways to Work Smarter, Not Harder
At Empowering You Consulting, Amy Carter says that working smarter, not harder, boosts productivity, enhances your creativity and saves energy. For information on her company’s Booth Renter’s Boot Camp, email: ...
How to Turn Your Front Desk Into a Profit Center
Front desk employees are one of the most valuable aspects of your business. Your front desk should do more than just answer phones, book appointments, and ring-out clients. If that’s all that they do, then they are a cost center: an ...
Sponsored by Millennium Systems International
Culture Starts at the Top
The older I get, the less excited I am about collecting the afternoon mail. Bills and junk mail tend to overwhelm anything of interest, and sorting through the stack tends to waste valuable time.Recently though, a small, hand-addressed envelope ...
by Stacey Soble
Innovate or Detonate
The best and most successful salons are those that constantly innovate, says Shannon King, the co-owner of Hair & Co BKLYN and the newly appointed ambassador to Exthand Shears. In this blog, King offers some powerful advice on how to drive ...
by Stacey Soble
Salon Today April 2016: Culture Club
When it comes to salon culture, business coaches are fond of brandishing warnings to their salon-owner clients: “If you don’t make a conscious decision to define and cultivate your salon culture, it will be cultivated for ...
by Stacey Soble
Culture Club: Bobby Cooper Salon
With a healthy clientele and a happy staff, Bobby Cooper Salon in Indianapolis receives a lot of positive word-of-mouth marketing. Throw in a healthy dose of social media, and co-owner Sarah Cooper says it’s their happy guests who are ...
Construction Begins on Hair & Co BKLYN
The salon is finally under construction; it’s been a long process to get here. As a stylist, CEO and a woman who loves the finished product of new construction and has no interest in DIY, it’s now time to put on my hard hat and ...
by Allyson King
SALON TODAY RECOMMENDS: 5 Salon Culture Challenges and How to Solve Them
When good feelings and positive dynamics fall apart in the salon, things can spiral out of control quickly. With SALON TODAY's focus on salon culture this month, we're recommending a series of insightful articles ...
Sponsored by Aveda Means Business
Culture Club: Signatures Salon
Signatures Salon in Lake Charles, Illinois, is a prime example of a business that leverages its culture to drive its business decisions. Several years ago, Owner Wendy White McCown charged her leadership team with developing the salon’s ...
by Stacey Soble