Salon Management

Putting Out the Welcomemat for New Clients

When it comes to attracting new clients, Sharon Overton, owner of Bliss Salon in Boca Raton, Florida, leverages Welcomemat, a direct mail service that helps small business owners target potential clients who have just moved into the ...

SALON TODAY RECOMMENDS: 5 Ways to Put Continuing Education to Work in the Salon

A common message in the beauty industry is that continuing education is essential to success. This is true, but the mantra falls short if a stylist leaves a supplemental course without any guidance on how to implement their newly learned skills in the salon. Aveda Means Business shares stories of salon owners who have raised revenue and built ambitious salon cultures by outlining ways for stylists to utilize skills and pass on valuable information to clients. Scroll through for five real-world examples of continuing education being applied in the salon.

Sponsored by Aveda Means Business

6 Strategies for Building the Best Salon Today 200 Application

As she announces a deadline extension of September 12 for this year's SALON TODAY 200, Stacey Soble, editor in chief, offers 6 strategies for building a winning ST200 essays.

Let's Get the Training Started!

As they open their new Hair and Co BKLYN, Shannon and Allyson King develop a solid training program to keep them strong in color and styling of all hair types.

The Importance of Medical Insurance

Medical insurance is the single most important thing we need in life to cover us in case we get sick or just need to maintain one’s health. Most people don’t realize the costs of a simple operation or if you slip and fall at the ...

Question Everything and Assume Nothing

Eurisko's Dr. Leon Alexander encourages beauty professionals to elevate the industry by perfecting the art of the question.

4 Tech Tips that Keep Clients Coming Back

Shortcuts' Paul Tate shares four technology tips that drive client retention.

Making the Big Software Switch

Find out how London's Urban Retreat, one of the biggest salons in the world, pulls off a switch to a new salon management software system, and how it's changing the team's behavior.

Black Belt Training for Your Salon

When it came time to design a multi-level platform training program for their new Hair & Co. BKLYN salon, Shannon and Allyson King draw on years of experience in the martial arts. See how they set about creating their in-house education.

Create Summer in Your Salon

Many of your clients may not have the luxury to take time off and go on a long summer vacation. Their jobs, children and financial obligations may have them stuck in a rut or should I say home for the summer. The one thing they haven’t ...

6 Personal Branding Lessons You Can Learn from Clinton and Trump

Karen Leland, author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand, examined the personal branding strategies of presidential candidates Hillary Clinton and Donald Trump and shares the good and the bad, as well as six lessons learned.

Culture Club: Take Us Out to the Ballgame

The team at Ginger Bay Salon & Spa in St. Louis, Missouri, are huge Cardinals baseball fans, and they show their support throughout the season. “We wear Cardinals gear for the home opener and certain playoff games and of course, when ...

How to Motivate Your Employees with Goals

How are you motivating your staff to increase their service ticket and total sales? What drives them to up-sell, promote add-ons, or sell product? Your answer to these questions should be goals. Goals help maintain a forward-focus on growth. ...

Sponsored by Millennium Systems International

Remodel Your Salon and Change Your Image

Have you considered upgrading your salon, expanding or even moving into a new space, but wondered if now is the right time? This might be the best time to start planning an image upgrade and a salon remodel. Many things have changed in the way ...

Avalon's Bonnie Conte Reflects on the Salon Today 200

As the Salon Today 200 gears up to celebrate its 20th year, we’ve invited past honorees to share their thoughts on the value of entering this salon business competition. While Bonnie Conte, owner of Avalon Salon and Spa in Deer Park, ...

Performance Tracking Helps Boost Your Business

Salon software is so much more than a glorified appointments book. Scratch beneath the surface, and you’ll see that the real value of any salon technology system lies in the data – and the ability to drill down into your numbers and ...

15 Tips to Help Stressed Out Professionals Better Manage Their Time

Ask any working professional what they could use more of, and you'll probably keep getting the same answer. Time. In the frantic pace of the digital age, time is something everyone seems to be short on now. (It's almost laughable that we ...