
You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
As they open their new Hair and Co BKLYN, Shannon and Allyson King develop a solid training program to keep them strong in color and styling of all hair types.

Shannon King conducts a training session at Hair and Co BKLYN.
What does a salon need to be strong in color and styling? Incredible color and styling products!
It’s important to use ALL of your possible resources to bring training to your team. Think about how you can hold a fun training with lots of new information, as well as who can deliver the clearest information for your gang. In order to keep our training fun, we held the first one in the game room of our building with arcade games and burgers, fries, and shakes for lunch.
It’s all about the content: The goal here is content, content, content. It’s important to take into consideration the gradient of all of the learners combined, especially when it comes to color or chemical training. Take nothing for granted and use this as an opportunity to start fresh. We literally went back to beauty school refreshing everyone on the color wheel, natural levels, undertones, and different types of pigment and melanin when it came to color.
Being in Brooklyn, we wanted to truly be the expert of all the textures, types, and fabrics of hair that make up Brooklyn. I think back to beauty school and remember the lack of true styling education and having to learn by trial, error, and sometimes fire. At Hair & Co BKLYN, it was important to have a system to train the team on styling any type of hair and offering the right tools to take home, so our clients always have what they need to look their best always.

To support the training in our salon we had three key areas in mind:
Repeat reminders: Time to lean is time to learn… Take any and every spontaneous opportunity to get together and go over new information. Refresh yourselves with recent knowledge, or think about new ways to collaborate and to bring old info to life again.
All stations ARE created equal: We’ve made the investment to have a uniformed look and function at all of the styling stations with one brand of professional styling tools to support our styling training. We chose the partner we felt provided the best styling tools at arms reach for every stylist.
It’s a colorful world: Keep up the training momentum as long and as often as possible.
Invest in quad color mannequin heads and lots of color swatches to perform dye outs on. The next step is to get prepared for our first color event and introduce our color services to the community. Our color wall is on the prominent wall in the salon, ad we huddle around it often to discuss color formulations and ideas.
Until the next blog,
Shannon and Allyson King, owners of Hair and Co. BKLYN
After 20+ years of achieving heights in the professional beauty industry, husband and wife duo Shannon and Allyson King decided to open a multi-cultural salon in Brooklyn, New York. As the couple build Hair & Co BKLYN, they’ve blogged about it for Salon Today. Catch up on their past blogs:

In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.

In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.

From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.

According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.

Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software

The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.

While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.

Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.

Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.

Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™

A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™

Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.