Salon Management

2017 Salon Today 200: Technology

Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.

2017 Salon Today 200: Salon Culture

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

2017 Salon Today 200: Retention and Referral

Meet the 2017 Salon Today 200 Honorees in the category of Retention and Referral. These owners know a salon's ability to attract new clients fuels its growth, while its ability to get those ame clients to come back again and again drives its overall success.

2017 Salon Today 200: Planned Profitability

Meet the 2017 Salon Today 200 honorees in the field of Planned Profitability. By predicting and planning fo profit and keeping a vigilant watch over expenses, these owners are building sustainable salons and spas that stand strong without relying on their income as service providers.

2017 Salon Today 200: Philanthropy

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

2017 Salon Today 200: Inventory Control

These 2017 Salon Today 200 honorees understand that inventory control is a balanacing act. Run too low on product, and you miss valuable sales. Carry more than you need and you tie up cash that could be used in other areas of the salon. Find out who won honors for the inventory management.

2017 Salon Today 200: Employee Education

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

2017 Salon Today 200: Compensation and Benefits

While it's a service provider's job to take care of the client, it's a salon owner's job to take care of the team. Salons and spas that offer rewarding compensation and benefits packages and design transparent career paths retain valuable talent longer, which helps them grow the business faster.

Asandra Spa Lounge's Profitable Approach to Capacity Planning

By embracing a revenue management system from the travel and hospitality industry, New York's Asandra Spa Lounge has grown to two locations and more than $5 million in sales. Discover how co-owners Gene and Paul Frisco use capacity planning to keep the appointment books full.

Picture-Perfect Consultations

At Van Michael salons, a professional portfolio is non-negotiable for team members. New Talents Director Gregg Colbert explains why, and shows how he helps stylists build successful ones.

Perfect Partners

When salon owners, manufacturers and distributors put their heads together, new business ventures flourish, and everyone benefits--including the clients.

Breaking into the Blowdry Market

In an effort to compete with the blowdry bars in his community and attract a new niche market, Adam Broderick teams up with Color Wow to develop his new AB Style Bar at his Southbury, Connecticut location.

Honing a Curly Hair Expertise

Seattle's Gene Juarez Salons and Spas partners with Ouidad, bringing a new level of curly hair cutting expertise to the styling team. At the same time, the salon company's marketing team leverages window signage, email newsletters, shelf talkers, brochures, and social media to communicate the new expertise to guests.

Reimagining Skin-care Education

With an ipad located in the retail area, clients and salon staff members can connect with a Skin Authority expert via Skype or Facetime for an at-the-moment consultation at any time. Skin Authority recently partnered with Salon Services to get the system into salons, helping them with skin-care education and retailing.

10 Salon Marketing Tips to Make Halloween Profitable (and Fun!)

Draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.

SALON TODAY RECOMMENDS: 5 Tips for Leveraging Opportunities in the Coming Year

As 2016 draws to a close, it is time for salon owners to begin considering the strategies they want to implement in the coming year to grow and improve as a business. SALON TODAY found a wealth of effective leadership plans in the articles on avedameansbusiness.com. Here we compiled five tips for ensuring that your salon is leveraging its strengths and taking advantage of all opportunities.

Sponsored by Aveda Means Business

Day 1 & 2 From HAIR+ Summit

Earlier this week, MODERN SALON MEDIA hosted the first HAIR+ Summit in Atlanta, offering stylists and salon owners the opportunity to dive deep into the causes of thinning hair and hair loss, while exploring the many solutions available for their clients who suffer from hair loss issues. Find out what happened each day at the event and learn who was there by browsing through our pictures.