A Leader’s Guide to Conquering Conflict
Are you a salon leader who gets anxious working in or around conflict?
Launch an “About Face” Makeover Contest
Who doesn’t love seeing the “before” and “after” shots of a lucky makeover maven? We’re willing to bet that a good portion of your clients wish they could go from drab to fab by having a gorgeous transformation of their own.
Part 3: Our Silver Anniversary- Readers’ Feedback
One of the things that makes SALON TODAY so unique is its truly devoted audience of readers. We asked a few of them to share their thoughts on the magazine.
Part 2: Our Silver Anniversary- Timeline of Issues
Landmark Events in the Industry & Timeline of Issues
Part 1: Our Silver Anniversary
As SALON TODAY celebrates its silver anniversary, we take a look back at the topics that have defined salon and spa owners’ businesses.
How to Build a Better Salon Business from Pureology
How to Build a Better Salon Business from Pureology
"Deal or No Deal" Inspired
Keep this next idea handy when you need to spike your retail sales in a pinch! Ever hear of a little game show called Deal or No Deal?
Inspired by "Hollywood Squares"
Retail contests shouldn’t be all about spreadsheets and crunching numbers. They should be fun and inspire your staff to sell with excitement! The best way to do this is to frame the contest as more of a game than a competition.
Create “Getaway for a Day” Packages
Market them as an alternative to a full-fledged vacation, but still an escape, nonetheless.
Host a Summer Soiree
Take a cue from Dawn and Niko Longmore of Trio Salon in Burlingame, California. The longtime salon owners (19 years and counting) don’t need a special occasion to throw an amazing party for their clients—their clients are reason enough!
What's the Best Decor Investment You Ever Made?
What was the best decor investment you ever made?
Launching Your Own Line
Q. We asked Vonda Simon, President of SeaCliff Beauty Packaging & Laboratories, “How can I start my own private-label brand?”
Getting New Employees to Retail
Some owners maintain they need to be in a retail state of mind before they start their first day of work.
Launch a Fourth of July-Inspired Contest
Help customers celebrate their independent streak with a makeover
Profitable Displays
How do you get clients to understand all your product lines?
Retail Summer School
Business is booming but your stylists still aren’t selling. Use these tips to turn them into the best retail salespeople around.
VIDEO: Geno Stampora Salon Sustainability Quiz
Memorable quotes from the Salon Sustainability Summit 2008, America's Beauty Show in Chicago.