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"Putting in a laminate hardwood floor that would not stain from hair color and did not need stripping and waxing."
Bob Steele
Bob Steele Salon
Atlanta, Georgia
"A plasma TV to show fashion videos and before/after slide shows of our own makeovers, plus hair shows that we work. Clients love watching people transform and seeing backstage work at shows."Suzie Bond
Perfect 5th
Mooresville, North Carolina
"An air-purifying system to remove all salon odors, bacteria and mold. It's not visual, but it makes the air so fresh that clients feel as though they're having their services outside. It was a great investment."
Angela Guido
Daryl Christopher Wellness Salon and Day Spa
Boston, Massachusetts
"Custom-built cabinets and front desk. It was the only way to make our space as efficient as it needed to be."
Crescent Lomonaco
Salon Monaco
Carpinteria, California
"Recovering the old dryer chairs that came with the shop when we bought it. They just don't make things like they used to-they're sturdy and comfortable."
Beverly Pastorek
Classic Touch Hair Designers
Berwyn, Illinois
"A beautiful, modern Swarovski crystal chandelier. I think that an occasional splurge on a fixture can mean a big return. It makes me happy when I am at work and it makes my clients feel as though they are in a salon that has an eye for detail and beautiful design."
Jennifer Rabideau
Halo Salon & Colorlab
Fort Worth, Texas
"A very large, wall-sized mirror that seems to double the space."
Sharon Kotchkowski
New Image Salon
Kearney, New Jersey
"The definition of my salon name on the wall."
Patti Williamson
Bloom
Sault Ste. Marie, Canada
"Compact fluorescent lights! Our air conditioning runs far less often due to the lower temperature of the bulbs and they are more than three times as energy efficient."
Jeffrey LaMorte
Jeffrey LaMorte Salon and Day Spas
Frankfort, Illinois
"We used to have a huge office. We realized it was dead space and not producing revenue, so we knocked out that office, made a much smaller one and added six hair stations. In addition, we built a color bar and added 100 additional square feet of retail space. Now, almost every inch of our salon is producing revenue!"
Sally Zarlinga
Lucia's...The Salon
Lyndhurst, Ohio
"Chalkboard paint. You must promote special pricing and events wherever you can."
Jeffrey Kilcoyne
Jeffrey Robert Salon & Spa
Worcester, Massachusetts
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
