
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
One of the things that makes SALON TODAY so unique is its truly devoted audience of readers. We asked a few of them to share their thoughts on the magazine.

One of the things that makes SALON TODAY so unique is its truly devoted audience of readers. We asked a few of them to share their thoughts on the magazine.
"Congrats go out to SALON TODAY, the first magazine that addressed the salon business-as a real business! ST appeals to salon owners and managers in a very special way."
-Beth and Carmine Minardi
Minardi Salon, NYC
"I have met so many friends through SALON TODAY! I realize that it may sound weird to meet friends through a trade publication, but four of my closest salon owner girlfriends-Kris Carpenter, Jan Seybold, Cindy Monten and Rowena Yeager-have all been featured at some point in their careers in the magazine. When I read their stories and saw their photos, I thought that I would love to know these woman. At conferences, I ran across all of them. I'd say, "Didn't I read an article about you in SALON TODAY?" And from there great friendships have developed because of your wonderfully insightful magazine."
-Mary Swank
Simply Swank, Hudson, OH
"This year FACES DaySpa is also celebrating a 25th anniversary, and much of our success is due to the education we receive through your articles and from speakers at the SALON TODAY 360° event-not to mention the status we received from being named to the SALON TODAY 200 five times!"
-Patricia Owen
Faces Day Spa, Hilton Head, SC
I would probably not be where I am today without SALON TODAY. When I married my wife in 1988, she was running a three-station, 470-foot salon. I had a business degree and wanted to do something with it, but real-life business is different from what you learn in school. I picked up my wife's SALON TODAY and began reading every issue cover-to-cover. My wife and I now own a 5,500-foot salon and are opening a second one this summer. What was the incubator of all of that? SALON TODAY.
-Mark J. Brado
Jaazz Salon & Skin Care Center, Spokane, WA

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest

At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti