One of the things that makes SALON TODAY so unique is its truly devoted audience of readers. We asked a few of them to share their thoughts on the magazine.
One of the things that makes SALON TODAY so unique is its truly devoted audience of readers. We asked a few of them to share their thoughts on the magazine.
"Congrats go out to SALON TODAY, the first magazine that addressed the salon business-as a real business! ST appeals to salon owners and managers in a very special way."
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-Beth and Carmine Minardi
Minardi Salon, NYC
"I have met so many friends through SALON TODAY! I realize that it may sound weird to meet friends through a trade publication, but four of my closest salon owner girlfriends-Kris Carpenter, Jan Seybold, Cindy Monten and Rowena Yeager-have all been featured at some point in their careers in the magazine. When I read their stories and saw their photos, I thought that I would love to know these woman. At conferences, I ran across all of them. I'd say, "Didn't I read an article about you in SALON TODAY?" And from there great friendships have developed because of your wonderfully insightful magazine."
-Mary Swank
Simply Swank, Hudson, OH
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"This year FACES DaySpa is also celebrating a 25th anniversary, and much of our success is due to the education we receive through your articles and from speakers at the SALON TODAY 360° event-not to mention the status we received from being named to the SALON TODAY 200 five times!"
-Patricia Owen
Faces Day Spa, Hilton Head, SC
I would probably not be where I am today without SALON TODAY. When I married my wife in 1988, she was running a three-station, 470-foot salon. I had a business degree and wanted to do something with it, but real-life business is different from what you learn in school. I picked up my wife's SALON TODAY and began reading every issue cover-to-cover. My wife and I now own a 5,500-foot salon and are opening a second one this summer. What was the incubator of all of that? SALON TODAY.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are.
You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.