2011 Business Forum: A Salon and Spa Owner Dialog
LAST YEAR at the Salon Business Success Forum at America’s Beauty Show, Reuben Carranza, CEO North America for P&G Salon Professional issued a rallying cry, “Take Back Your Salon Clients!” The learning session dove deep in the P&G data vault and offered owners enlightening information for unraveling the mysteries of today’s beauty consumer and shed light on the non-salon companies vying for the beauty dollar.
Financial Forecast Looks Bright for Industry
According to the latest American Express Spending & Saving Tracker, more than half of adults are planning to spend more (14%) or the same (40%) in 2011 than they did last year, with the majority of that spending focused on ...
by Stacey Soble
Custom Gift Cards
The holiday rush may be over, but for salons and spas gift card season is still in full swing with Valentine’s Day, Mother’s Day and Father’s Day ahead. A customized Visa gift card could be the perfect reward. Consider building your message and awareness by creating customized Visa gift cards designed with your salon’s branding.
Eufora's Pinky Swear
When Don Bewley and his wife Beth created Eufora International more than a decade ago, they pinky swore they would not only create the best products, but a learning environment for all salon owners.
New Year Musts
As the last refrain of Auld Lang Syne fades away, it’s time to take a deep breath, gather your lessons from 2010, and set a course for success in 2011. Consider this:
Strategies Announces 2011 Seminars
Strategies, a provider of business education in the beauty industry, has announced its 2011 schedule of seminars.
Win a "Green Makeover" For Your School
Pureology is presenting the Global Green USA’s Green School Makeover Competition. From March 1–September 30, 2011, a parent, teacher, student or individual, can nominate any K–12 public, private or charter school they think deserves a Green School Makeover. One school will win a “green makeover” and four finalist schools will win $2,500 for their sustainable upgrades.
Beauty, Taxes and You...New Laws Take Effect
In the final hours of 2010, Congress approved many tax provisions that are likely to impact beauty professionals and employers throughout the U.S.
by Stacey Soble
SpaFinder Wellness Week 2011
SpaFinder has announced that its popular bi-annual Deal Days will return in March 2011 as SpaFinder Wellness Week!
The First Be-Cause Charity Event
March 5, 2011 marks the first Be-Cause charity event at Tela Studio's in the meatpacking district of New York City. If you haven’t heard of Be-Cause, founded by Millennium Salon Software, it is a movement to unite those in the beauty industry that are doing more to be recognized in some way.
Make 2011 the Year of Wellness
by Stacey Soble
Neil Ducoff's No-Compromise Leadership Tour
Neil Ducoff, founder/CEO of Strategies and author of the award-winning “No-Compromise Leadership: A Higher Standard of Leadership and Behavior,” is going on tour to help business owners and managers use the book’s concepts to make 2011 the best year ever.
Salon Incentives
Do you want to promote repeat services and product sales in your salon? Try out the Salon Incentives Rebate Certificate, a multipurpose marketing tool that promotes and rewards customer loyalty in beauty salons.
Unexpected Guests
At Juut Salonspa Uptown in Minneapolis, Minnesota, walk-ins are welcomed—especially in evenings when the academy’s New Artists take appointments between 4:00 and 8:00 p.m. But one recent, unexpected ‘guest’ who drove through the salon’s front window taking two passersby with him, proved to be a real-life customer service exercise for the salon’s staff and students.
by Stacey Soble
Helping Cancer Patients Keep Their Hair
Kenra Professional has adopted The Rapunzel Project, a non-profit organization dedicated to helping cancer patients keep their hair during chemotherapy, as its company charity and donated $50,000 to support the organization’s efforts to help cancer patients keep their hair during chemotherapy via a unique cold cap approach.
10 Great Customer Service and Recovery Tips
It’s that special season again: the season of crowded stores, whiny kids, irritable customers, and stressed-out employees. If you’re a business owner—in any industry but especially in the retail segment—the holidays are a precarious time. When fuses are short and wallets are shrinking, customers expect great service, says author Maribeth Kuzmeski. Fail to provide it, or fail to instantly implement a recovery plan on those occasions when you do drop the ball, and you may find yourself experiencing a not-so-merry 2011.
by Stacey Soble
A Black Friday Homerun
As salon owner Terry Folawn took account of all the specials retailers in her area were offering for Black Friday this year, she decided to implement her own version at The Spa @ Folawn's in San Antonio, Texas. From 6 a.m. to 8 a.m., clients who purchased a $100 gift card received a second $100 gift card for free. For the rest of the day, the not-so-early risers who purchased a $100 gift card received a $25 gift card.
by Stacey Soble