Join the Beauty Retail Revolution!
Are you frustrated when clients snap a picture of your product in the salon, only to buy it elsewhere? Join the Beauty Retail Revolution and take your sales back!
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
BRRRR! HairToStay's Cold Rinse Challenge Helps Cancer Patients Keep Their Hair During Treatment
The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.
by Stacey Soble
Data-Driven is Going On Tour; First Stop, Atlanta!
With Data-Driven Salon Tour, our marquee event is hitting the road with a more intimate day of business education combined with a behind-the-scenes tour/progressive cocktail party at three of Atlanta's hottest salons--Melrose & McQueen, Van Michael and Jamison Shaw Hairdressers.
by Stacey Soble
A Picture is Worth 1,000 Words...Video is Worth 1.8 Million
Sam Villa Creative Director Teresa Romero offers 10 tips for creating the best images and video for social media posts.
by Stacey Soble
The SALON TODAY 200 Application is Officially Open! Deadline Extended to Nov. 15!
As we head into 2025, the landmark business competition adds a new best practice category focused on Business Builders, and in addition to the link to the application, Stacey Soble offers some strategies to composing a successful application. The deadline for application has been extended to November 15!
by Stacey Soble
Skin Experts Reveal the 7 Common Gym Habits That Cause Breakouts
As you climb toward your fitness goals, you can be irritating your skin. Skin experts share 7 things you might be doing at the gym that could be causing your skin to breakout, with expert tips on how to lift your gym, and skincare, routine at the same time.
by Stacey Soble
Rosy & Aura Join Forces to Offer Next-Generation Salon Technology
Rosy Salon Software and Aura Salonware join forces, uniting thousands of salons, tens of thousands of salon professionals and millions of salon clients. Their goal is to provide modern technology solutions that evolve along with the beauty and wellness landscape while maintaining the legendary customer service for which both brands are known
by Stacey Soble
Vagaro's Annual Iconic Event Goes Virtual, Sets Stage for New Icon Coach Unveiling
Vagaro's virtual educational event launches with four sessions on Mondays throughout September, and will unveil the company's Icon Coaching Program.
by Stacey Soble
How to Build Profitability with The Layback Foil Technique
Over decades, Salon Owner Shelly Malizola has perfected The Layback Foil Technique, and now she's teaching it to other salons to help them boost their efficiency and profitability while offering a unique client experience.
by Stacey Soble
How an AI Tool Captures Business from Missed Calls
For a salon, gaining new clients used to revolve around phone conversations, but now with Artificial Intelligence, a salon can capture new appointments via texting even when the front desk is too busy to answer a call or when the salon is closed. Two salons weigh in with their data, proving it's a revenue game-changer.
by Stacey Soble
The States Most Concerned About Sunburn
August is prime vacation time, which equals the perfect time to encourage them to stock up on sun-protective products. A new study reveals which states are the most concerned about sunburn.
by Stacey Soble
Takara Belmont's New Yume Suite Provides Remarkable Comfort and Innovation
With a commitment to remarkable comfort and premium features, Takara Belmont's new Yume Suite further elevates clients' favorite part of the salon experience--the shampoo and treatments.
by Stacey Soble
A Tail-Wagging Salon Philanthropy 24 Years in the Making
With Beauty to the Rescue, second-generation owners Chris and Jenny Knudsen continue the legacy of a Scottsdale salon's philanthropy to help animals in need.
by Stacey Soble
The States with the Most Single Men
Whether you're looking for a life partner or planning a marketing approach for your grooming business, it's interesting to note which states have the most single men. A new study reveals the answers.
by Stacey Soble
Perfect Wines, One Glass at a Time
The Wine Connoisseur Sommelier System is a 'single serve' dispensing system that allows salons to offer guests a variety of wine without the hassle of opening, storing and chilling multiple bottles.
by Stacey Soble
Revealing Our 2024 SALONS OF THE YEAR Finalists!
We give you a sneak peek into the diversity of styles among our interior design contest honorees.
by Stacey Soble
Serious Business Announces its Theme of 'Evolve' for its 2025 Conference
Founder Debra Neill-Baker makes the announcement during an Instagram Live.
by Stacey Soble