Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
2025 SALON TODAY 200: Environmental Sustainability and Client Retention and Referral
We're toasting our 2025 SALON TODAY 200 honorees who excel at innovative strategies to attract new guests and retain existing ones, and for the salons who green their business practices to benefit the Earth, including Head Case Hair Studio in Keller, Texas.
February 26, 2025
5 min to read
ENVIRONMENTAL SUSTAINABILITY
Green-minded salons and spas make strategic decisions that not only better the world around them, but strengthen and grow their own businesses. They also serve as environmental educators, motivating their team members and clients to do the same.
Rhysa Anderson and Abigail Brown, owners of Baddhare Salon in Myrtle Beach, South Carolina.
BADDHARE SALON
Myrtle Beach, SC
baddhare.com
Rhysa Anderson and Abigail Brown
SQUARE FEET: 3500
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Innersense Organic Beauty, Olaplex, Goldwell
COLOR: Goldwell, Original Mineral, Innersense Organic Beauty
TECH SUPPORT: Phorest, Tippy, Vish, Green Circle
“We offer the choice of clean beauty to all guests by utilizing high-performing products that are more naturally derived, such as Innersense Organic Beauty. This helps lessen the chemical footprint on the client, stylist and planet. The focus of eco-friendly practices has become ingrained in the salon culture, spreading awareness among our team, clients and community through virtual education and initiatives like beach adoption.”
The team from Head Case Hair Studio in Keller, Texas.
HEAD CASE LLC
Keller, TX
headcasehairstudio.com
Kelley Swing
SQUARE FEET: 3200
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $85
BEST-SELLING RETAIL: Natulique
COLOR: Natulique
SKINCARE: GM Collin, LYKKEGAARD
TECH SUPPORT: Phorest, Mya, Vish
ASSOCIATIONS: PBA, Green Circle
“I have coached several salon owners on becoming sustainable and prosperous. I’m currently adding to my current book, Sustainable Salons Make Millions, with a new name and additional findings, along with a book for consumers on making sustainable choices to support the salon professional. We hosted the first Sustainable Salon Summit where we brought industry leaders worldwide to share their sustainable initiatives.”
JAMES GRIFFITH SALON
Venice, FL
jamesgriffithsalon.com
James and Christine Griffith
SQUARE FEET: 4000, 214,0 1900
TOTAL EMPLOYEES: 85
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Aveda, Kerastase
COLOR: L'Oreal Professional, Aveda
SKINCARE: Epionce, Aved,a Jurlique
NAIL CARE: CND, OPI Essie
TECH SUPPORT: SalonBiz, Vish
ASSOCIATIONS: ICA, PBA, 2 to 10, Green Circle
“Hurricane Ian was the perfect storm in terms of being able to explain the advantages of the Green Circle program to our staff and clientele in a way that made sense to them. Reiterating the positive impact the program has on the environment and our industry in the aftermath of such a destructive hurricane was a simple ask. When you live in an environmentally sensitive area, resident experience first-hand how their environment is impacted positively and negatively.
CLIENT RETENTION AND REFERRAL PROGRAMS
A salon’s ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.
Danielle Lafaye, Kip Dodson and Danielle Lotito of A Moment's Peace Salon and Spa in Franklin, Tennessee, with the specialty award they won at last year's SALON TODAY 200 Celebratory Dinner.
A MOMENTS PEACE SALON & SPA
Franklin, TN
amomentspeace.com
Kip Dodson
SQUARE FEET: 6000
TOTAL EMPLOYEES: 63
AVERAGE CUT & STYLE: $80
BEST-SELLING RETAIL: Kerastase, Oribe
COLOR: Schwartzkopf
SKINCARE: Skinceuticals, Jan Marini
NAIL CARE: OPI
TECH SUPPORT: Booker, Empowerlocal.com, Sourcelocalmedia.com
ASSOCIATIONS: Qnity, Talent Match
“We’ve embraced Net Promoter Scores to track client satisfaction and improve our performance. We take it a step further by displaying our Promoters on our website under ‘Read Our Reviews.’ This showcases our real-time focus on client satisfaction, and we have surpassed 12,500 Promoters listed with reviews as recent as today.”
The team from Centre Salons and Spas in Arvado, Colorado.
CENTRE SALONS AND SPAS
Arvada, CO
centresalons.com
Jim Pacifico & Keli Kenyon
SQUARE FEET: 3620, 3048, 2100
TOTAL EMPLOYEES: 49
AVERAGE CUT & STYLE: $76
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, Cosmedical, Image
NAIL CARE: OPI, Jessica
TECH SUPPORT: SalonBiz
“Our stylists pre-book their guests as they walk them out, along with handing them three referral cards. We have strong pre-booking numbers, with 40% of our staff pre-booking at a rate of 60% or higher. If a stylist finds their prebooking is a little low, they’ll do a pre-booking basket with any client who pre-books getting their name put in a raffle for a product basket.”
Jennifer Kennedy, owner of J.Nicolle Salon and Spa in New Albany, Indiana.
J.NICOLLE SALON & SPA
New Albany, IN
jnicollesalon.com
Jennifer Kennedy
SQUARE FEET: 5500
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, Farmhouse Fresh
TECH SUPPORT: SalonBiz, Demandforce, Vish, Goto Connect
“We offer a VIP Shampoo Party to our VIP Guests. The owner personally phones our top 30 clients with an invitation to a complimentary appreciation event, and we reserve a spot for our VIPs and one of their valued friends. Our current guests love being able to treat a friend and the ‘new guest’ sees how we love on our guests while experiencing our service difference.”
The team from Jillians Salon in Clinton, Mississippi.
JILLLIANS SALON
Clinton, MS
jilliansalon.com
Jill Hutchison
SQUARE FEET: 3000
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Kerastase
COLOR: Redken
NAIL CARE: CND
TECH SUPPORT: Envision, Tippy
“At least once a week, we take doughnuts, treat bags with samples and beauty savings vouchers to local businesses. This year, we helped the local dance studio make sure the students all have a bun in their hair for the Christmas recital. For our new stylists, these are great ways for them to get their names and faces out in the community.”
SHEAR KAOS SALON
Middletown, OH
shearkaossalon.com
Erica Kuhbander
SQUARE FEET: 1600
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: JPMS, Kenra, MoroccanOil
COLOR: JPMS, Joico, Intensity
SKINCARE: Hempz
NAIL CARE: Morgan Taylor, OPI, Tammy Taylor
TECH SUPPORT: Meevo
“Quarterly we run a promotion, giving away a $250 gift card for a prize. For example, anyone who leaves a review January to March gets their name entered into the raffle. April through June, guests are entered in for each retail item they purchase. July through September we highlight referrals. And, October through December, we focus on rebooks, making sure our books are full for the new year ahead.”
COME CELEBRATE the 2025 SALON TODAY 200 at our annual Award Dinner, which is part of Data-Driven Salon Summit in Scottsdale, Arizona, Sunday, April 27th. For more information and tickets, visit https://www.datadrivensalon.com/st200.
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