2025 SALON TODAY 200: Environmental Sustainability and Client Retention and Referral
We're toasting our 2025 SALON TODAY 200 honorees who excel at innovative strategies to attract new guests and retain existing ones, and for the salons who green their business practices to benefit the Earth, including Head Case Hair Studio in Keller, Texas.
Green-minded salons and spas make strategic decisions that not only better the world around them, but strengthen and grow their own businesses. They also serve as environmental educators, motivating their team members and clients to do the same.
Rhysa Anderson and Abigail Brown, owners of Baddhare Salon in Myrtle Beach, South Carolina.
BADDHARE SALON Myrtle Beach, SC baddhare.com Rhysa Anderson and Abigail Brown SQUARE FEET: 3500 TOTAL EMPLOYEES: 30 AVERAGE CUT & STYLE: $65 BEST-SELLING RETAIL: Innersense Organic Beauty, Olaplex, Goldwell COLOR: Goldwell, Original Mineral, Innersense Organic Beauty TECH SUPPORT: Phorest, Tippy, Vish, Green Circle “We offer the choice of clean beauty to all guests by utilizing high-performing products that are more naturally derived, such as Innersense Organic Beauty. This helps lessen the chemical footprint on the client, stylist and planet. The focus of eco-friendly practices has become ingrained in the salon culture, spreading awareness among our team, clients and community through virtual education and initiatives like beach adoption.”
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The team from Head Case Hair Studio in Keller, Texas.
HEAD CASE LLC Keller, TX headcasehairstudio.com Kelley Swing SQUARE FEET: 3200 TOTAL EMPLOYEES: 21 AVERAGE CUT & STYLE: $85 BEST-SELLING RETAIL: Natulique COLOR: Natulique SKINCARE: GM Collin, LYKKEGAARD TECH SUPPORT: Phorest, Mya, Vish ASSOCIATIONS: PBA, Green Circle “I have coached several salon owners on becoming sustainable and prosperous. I’m currently adding to my current book, Sustainable Salons Make Millions, with a new name and additional findings, along with a book for consumers on making sustainable choices to support the salon professional. We hosted the first Sustainable Salon Summit where we brought industry leaders worldwide to share their sustainable initiatives.”
JAMES GRIFFITH SALON Venice, FL jamesgriffithsalon.com James and Christine Griffith SQUARE FEET: 4000, 214,0 1900 TOTAL EMPLOYEES: 85 AVERAGE CUT & STYLE: $70 BEST-SELLING RETAIL: Aveda, Kerastase COLOR: L'Oreal Professional, Aveda SKINCARE: Epionce, Aved,a Jurlique NAIL CARE: CND, OPI Essie TECH SUPPORT: SalonBiz, Vish ASSOCIATIONS: ICA, PBA, 2 to 10, Green Circle “Hurricane Ian was the perfect storm in terms of being able to explain the advantages of the Green Circle program to our staff and clientele in a way that made sense to them. Reiterating the positive impact the program has on the environment and our industry in the aftermath of such a destructive hurricane was a simple ask. When you live in an environmentally sensitive area, resident experience first-hand how their environment is impacted positively and negatively.
CLIENT RETENTION AND REFERRAL PROGRAMS
A salon’s ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.
Danielle Lafaye, Kip Dodson and Danielle Lotito of A Moment's Peace Salon and Spa in Franklin, Tennessee, with the specialty award they won at last year's SALON TODAY 200 Celebratory Dinner.
A MOMENTS PEACE SALON & SPA Franklin, TN amomentspeace.com Kip Dodson SQUARE FEET: 6000 TOTAL EMPLOYEES: 63 AVERAGE CUT & STYLE: $80 BEST-SELLING RETAIL: Kerastase, Oribe COLOR: Schwartzkopf SKINCARE: Skinceuticals, Jan Marini NAIL CARE: OPI TECH SUPPORT: Booker, Empowerlocal.com, Sourcelocalmedia.com ASSOCIATIONS: Qnity, Talent Match “We’ve embraced Net Promoter Scores to track client satisfaction and improve our performance. We take it a step further by displaying our Promoters on our website under ‘Read Our Reviews.’ This showcases our real-time focus on client satisfaction, and we have surpassed 12,500 Promoters listed with reviews as recent as today.”
The team from Centre Salons and Spas in Arvado, Colorado.
CENTRE SALONS AND SPAS Arvada, CO centresalons.com Jim Pacifico & Keli Kenyon SQUARE FEET: 3620, 3048, 2100 TOTAL EMPLOYEES: 49 AVERAGE CUT & STYLE: $76 BEST-SELLING RETAIL: Aveda COLOR: Aveda SKINCARE: Aveda, Cosmedical, Image NAIL CARE: OPI, Jessica TECH SUPPORT: SalonBiz “Our stylists pre-book their guests as they walk them out, along with handing them three referral cards. We have strong pre-booking numbers, with 40% of our staff pre-booking at a rate of 60% or higher. If a stylist finds their prebooking is a little low, they’ll do a pre-booking basket with any client who pre-books getting their name put in a raffle for a product basket.”
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Jennifer Kennedy, owner of J.Nicolle Salon and Spa in New Albany, Indiana.
J.NICOLLE SALON & SPA New Albany, IN jnicollesalon.com Jennifer Kennedy SQUARE FEET: 5500 TOTAL EMPLOYEES: 16 AVERAGE CUT & STYLE: $55 BEST-SELLING RETAIL: Aveda COLOR: Aveda SKINCARE: Aveda, Farmhouse Fresh TECH SUPPORT: SalonBiz, Demandforce, Vish, Goto Connect “We offer a VIP Shampoo Party to our VIP Guests. The owner personally phones our top 30 clients with an invitation to a complimentary appreciation event, and we reserve a spot for our VIPs and one of their valued friends. Our current guests love being able to treat a friend and the ‘new guest’ sees how we love on our guests while experiencing our service difference.”
The team from Jillians Salon in Clinton, Mississippi.
JILLLIANS SALON Clinton, MS jilliansalon.com Jill Hutchison SQUARE FEET: 3000 TOTAL EMPLOYEES: 8 AVERAGE CUT & STYLE: $52 BEST-SELLING RETAIL: Kerastase COLOR: Redken NAIL CARE: CND TECH SUPPORT: Envision, Tippy “At least once a week, we take doughnuts, treat bags with samples and beauty savings vouchers to local businesses. This year, we helped the local dance studio make sure the students all have a bun in their hair for the Christmas recital. For our new stylists, these are great ways for them to get their names and faces out in the community.”
SHEAR KAOS SALON Middletown, OH shearkaossalon.com Erica Kuhbander SQUARE FEET: 1600 TOTAL EMPLOYEES: 10 AVERAGE CUT & STYLE: $46 BEST-SELLING RETAIL: JPMS, Kenra, MoroccanOil COLOR: JPMS, Joico, Intensity SKINCARE: Hempz NAIL CARE: Morgan Taylor, OPI, Tammy Taylor TECH SUPPORT: Meevo “Quarterly we run a promotion, giving away a $250 gift card for a prize. For example, anyone who leaves a review January to March gets their name entered into the raffle. April through June, guests are entered in for each retail item they purchase. July through September we highlight referrals. And, October through December, we focus on rebooks, making sure our books are full for the new year ahead.”
COME CELEBRATE the 2025 SALON TODAY 200 at our annual Award Dinner, which is part of Data-Driven Salon Summit in Scottsdale, Arizona, Sunday, April 27th. For more information and tickets, visit https://www.datadrivensalon.com/st200.
It's that time of year again: SALON TODAY 200 Application Season! To celebrate our 30th anniversary we have a new best practice category--Talent Recruitment and Retention. Applications due October 31st!
At night, Dominic Michael Salon keeps the interior lights on, as the illuminated, eye-catching contemporary design serves as a billboard that consistently attracts new guests.
Built from the ground up, Mane 18’s design strikes a balance between an elevated experience for guests and the functionality and flow necessary for team members to perform at their best.
Andreas Hogue Salon’s recent renovation surprises visitors with the interior’s expansion of space, elevated retail area, and changing views of the restored Chicago prairie.
It's Day 10 of our SALON TODAY 200 reveals, and we've reached the end! Today, we toast the honorees in the second half of growth--the salons, spas, and barbershops that constantly strive to build stronger bottom lines, including Brandy Smith Stephens in Baton Rouge, Louisiana.
On Day 9 of our 2026 SALON TODAY 200 reveals, a big 'Huzzah' to our first look at the salons, spas and barbershops that fueled their growth by mastering a number of best practices, including the fun team from Lavish Hair Lounge in Albuquerque, New Mexico. (P.S. The second half of Growth comes tomorrow.)
A big "Bravo!" to the salons and spas that develop strong cultures that fuel growth while retaining team members, such as Soleil Salon & Spa team in Windham, New Hampshire, who catch up reading last year's 200 issue.
We tip our hats to the salons and spas that genuinely connect with guests and strive to elevate their service, including Chenica Racine and Ricka O'Bannon, owners of C&R Beauty Bar in Louisville, Kentucky.
Hats off to the 2026 SALON TODAY 200 honorees who make education a priority for employees at every level, including Eric Fisher Salon, which hosted Educator Oscar Bond for a cutting class in Wichita, Kansas.
Today, we have two 2026 SALON TODAY 200 categories as we hail the salons that find creative ways to build client loyalty and the ones that constantly explore and embrace new technology to further their businesses, including the social-savvy team from Verde Salon Group in Winnipeg, Manitoba.
For today's SALON TODAY 200 announcements, we toast the honorees who prioritize the environment in their business decisions and those who take retail to the next level, including the excited team from Pure Salon Spa in Louisville, Kentucky.
Cheers to the SALON TODAY 200 honorees who give their time, talent and fundraising efforts to their communities, including Eli Mancha and the team from Bang! Salon, whose cut-a-thon has collected more than 1,200 coats that have been donated to Chicago's unhoused.
It's Day 1 of our 2026 SALON TODAY 200 announcements, and today, we raise our glasses for the honorees in the Business Builders category. These salons, including Elan Hair Studio in Spring Lake, New Jersey, took strategic risks that paid off in revenue-generating success.
It's time to celebrate the 2026 SALON TODAY 200 honorees who design rewarding career paths and seek out enriching benefits to keep their team members healthy, happy and growing, including the team from Pinup Studio in Raleigh, North Carolina, who always enjoy a good pajama party.
With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.