For a busy salon or spa owner, technology serves as an additional manager, automating systems and processes; communicating to and educating guests; measuring and motivating team members; and marketing to the community for new business. 

BLO
Raleigh, NC
justblo.com
Bryan Nunes
SQUARE FEET: 4242     
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Redken, Pureology 
COLOR: Redken  
TECH SUPPORT: Rosy, Snapsnip 
“Our most crucial technology tool is SnapSnip which we developed. It is currently used in more than 200 salons across the U.S. It’s a virtual consultation process optimized for a mobile device. It offers first-time guests the ability to be placed with the right stylist for the proper amount of time and provide an accurate price quote for their desired look.  In our salon, it’s been critical in ensuring that our young designers are prepared for the new color services booked in their chairs.”

COTERIE17
Robbinsville, NJ
coterie17.com
Angela Pantaleone
SQUARE FEET: 5500     
TOTAL EMPLOYEES: 50
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Oribe, Bob, Oway
COLOR: Colorspace, Eufora 
SKINCARE: Oway, Dr. Dennis Gross 
NAIL CARE: Qtica, OPI, Madam Glam
TECH SUPPORT: Phorest, Vish, Mya Salon, Ninja
ASSOCIATIONS: ICA       
“AI-powered review analysis helps us align our operations with guest expectations. For example, positive reviews frequently highlight our stylists’ active listening skills. By analyzing this feedback, we’ve been able to pinpoint opportunities for growth. We now use these reviews in training sessions, teaching our team to take the time to ask the right questions, dig deeper into what the client really desires and communicate effectively and skillfully if something requires a different approach.”

ERIC FISHER SALON
Wichita, KS
ericfishersalon.com
Eric Fisher; Mary Fisher
SQUARE FEET: 4000, 1500, 1500, 1500  
TOTAL EMPLOYEES: 75
AVERAGE CUT & STYLE: $69
BEST-SELLING RETAIL: Kérastase, Kevin.Murphy, Eleven Australia
COLOR: Goldwell, L'Oréal Professionnel Pulp Riot
SKINCARE: Image Skincare, Skinceuticals, Biojuve
TECH SUPPORT: Phorest, Tippy, Paylocity, Survey Monkey
“Phorest’s marketing suite gives our team everything they need to share information with our guests. We can use the campaign builder to send emails about service and retail sales, salon news, special events and more. If the client doesn’t have a valid email address in our system, we can choose to send them a text that contains a link to the email, so they don’t miss out on offers or updates. We can target our top retail spenders to share holiday sale offers or refine by birthdate to send our monthly birthday coupon.”

HARLOW BEAUTY AND HAIR SALON
Austin, TX
harlowaustin.com
Misty Krant
SQUARE FEET: 3000     
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $69
BEST-SELLING RETAIL: Eufora, Kerastase 
COLOR: Eufora, Pulp Riot 
TECH SUPPORT: Phorest, Vish, Mya, Fullybooked Ai
“Vish helps us track color usage, reduce waste and make sure we are charging accurately for each and every service. It gives us the ability to communicate the precise chemical costs of a clients’ process and charge a transparent fee that directly offsets our professional product expenses. Even better, that same fee added $40,000 in profit, creating a sustainable, profitable model that allows us to reinvest in our team and our business.”

MERMAID HAIR EXTENSIONS
Kirkland, WA
mermaidhairextensions.com
Cindy Reynolds
SQUARE FEET: 3500,1200    
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $150
BEST-SELLING RETAIL: Mermaid Extension Care, Olaplex, Color Wow
COLOR: Redken, Chi, It&ly
TECH SUPPORT: Phorest, TrueLark, Salon Symphony, After Pose
ASSOCIATIONS: ICA, PBA    
“We introduced TrueLark, a conversational AI chatbot that can recognize user intent and understand natural language to provide client support and experience. This appealed to me because I knew we had clients who called when we were closed but had found another salon by the time we returned their voicemail. Now, our average monthly percentage of phone calls handled without human intervention is 82%, and the average amount of front desk employee hours saved is a whopping 39 hours per month.”

OTTALAUS SALON
Lehi, UT
ottalaus.com
AnneMarie Krainich
SQUARE FEET: 3300, 2500, 2200   
TOTAL EMPLOYEES: 64
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: Oribe, Kerastase, Goldwell
COLOR: Goldwell, Redken 
TECH SUPPORT: Zenoti, Mya, Vish, Goldwell 
ASSOCIATIONS: ICA, PBA    
“Mya is one of our strongest tools to get new prospects to engage with us by completing a survey on our website. We have received 514 leads in the last 90 days, and our ROI is roughly $18,000. This also has helped our retention percentage go from 35% to 64% year over year.”

SAVVY SALON AND DAY SPA
Cornelius, NC
savvysalonanddayspa.com
Pat Helmandollar, Lauren Springer
SQUARE FEET: 6500     
TOTAL EMPLOYEES: 38
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: Kerastase, Bumble And bumble, Aveda
COLOR: Wella, Pulp Riot
SKINCARE: Dermalogica, Cosmedix, Jane Iredale, Beauty Prep
NAIL CARE: CND, DND, OPI
TECH SUPPORT: SalonBiz, Demandforce  
ASSOCIATIONS: PBA    
“The latest and greatest technology we have come across recently is our virtual business card. It saves on printing costs and 99% of our guests have cell phones and are technologically savvy. As far as our team, they were born of the technology era, they get it and get it quickly.”

SOLEIL SALON & SPA
Windham, NH
soleil-salon.com
Luisa G Garcia
SQUARE FEET: 3700     
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda, Bob, Oway
COLOR: Aveda  
SKINCARE: Ultraceutical  
NAIL CARE: Dazzle Dry, OPI
TECH SUPPORT: Phorest, Vish, Mya, Tippy
ASSOCIATIONS: ISPA, 2 to 10 Network   
“Soleil faced a significant crisis when a flood destroyed 90% of the salon, halting all business. The Phorest Staff App helped us keep our team engaged and motivated under reconstruction, and we introduced a gamified element to keep morale high during our rebuilding phase. Each time they hit a goal, they earned a unicorn, and rewards like brand partner products and gift cards. One team member texted me, ‘I don’t care about the pay, I want to see the Unicorn every week.’”

SUPERNOVA SALON
North Vancouver, BC
supernovasalon.com
Dana Lyseng
SQUARE FEET: 1950     
TOTAL EMPLOYEES: 32
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Kerastase, Davines, R+Co
COLOR: Wella, Goldwell, Redken
TECH SUPPORT: Phorest, Mya, Vish 
ASSOCIATIONS:  PBA, Beauty Council
“When we receive an email showing a Mya match with a new client, we send them a personalized email thanking them for taking the survey and we offer a complimentary Kerastase Fusio Dose treatment with their first appointment. We know our stylists can be suuceesful with treatments and this is a way to make the client feel special. Going forward, that stylist can continue to rebook treatments with future appointments, creating stronger revenue for their future. We feel technology supports everyone to win.”

THE CHANGING ROOM
Aventura, FL
ChangingRoomSalons.com
Justin Gold
SQUARE FEET: 2800     
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $79
BEST-SELLING RETAIL: Surface, Redken, Matrix
COLOR: Matrix Redken, Pravana
TECH SUPPORT: Meevo, Vish, TrueLark 
“In order to recruit new team members, we use Canvas Me, a platform that showcases our salon’s culture, values, and work opportunities. Potential candidates can easily access this through our website and our Instagram, helping us attract individuals who align with our vision.

WANDERLUST SALON AND SPA
Sevierville, TN
wanderlustsalonspa.com
Jessi Sexton
SQUARE FEET: 3400 2500    
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $66
BEST-SELLING RETAIL: Amika, Davines 
COLOR: Colorspace  
SKINCARE: Green Envee  
TECH SUPPORT: Phorest, Tippy, Vish 
“We send reviews to each client after their service and each review over four stars automatically goes to Facebook/Google. Any reviews below four stars comes to us, so we can reach out to that client to see how we could have provided better service. This helped us retain clients and see where we needed to grow. Our reviews are at a steady 4.7 rate.”

COME CELEBRATE the 2025 SALON TODAY 200 at our annual Award Dinner, which is part of Data-Driven Salon Summit in Scottsdale, Arizona, Sunday, April 27th. For more information and tickets, visit https://www.datadrivensalon.com/st200.