PHILANTHROPY

Some salons lead with their hearts, searching their communities for causes for causes where their talent, time and money can bring the most positive change. At the same time, they know the goodwill generated and the connections forged help growth their own businesses. 

ANDREAS HOGUE SALON
Northbrook, IL
andreashogue.com
Ashley and Andreas Hogue
SQUARE FEET: 4700 2400    
TOTAL EMPLOYEES: 63
AVERAGE CUT & STYLE: $89
BEST-SELLING RETAIL: Kerastase, R+C,o Oribe
COLOR: L'Oreal, Redken, JPMS
SKINCARE: Glo  
TECH SUPPORT: Meevo, Shopify  
“For the last 10 years, we have held an annual Warmth Drive to support Youth Service of Glenview/Northbrook. We have collected hundreds of coats, mittens, hats and countless other warm and cozy items to donate to the group. Clients and staff are excited to fill up the tall box multiple times each year.”

BEYOUTIFUL SALON
Belton, TX
beltonbeyoutifulsalon.com
Nory Cruz
SQUARE FEET: 3300     
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $59
BEST-SELLING RETAIL: Redken, Pureology, L’Oreal
COLOR: Redken, Pravana, L’Oreal
TECH SUPPORT: Phorest, Tippy, SalonScale 
“This past year, we collected undergarments and necessities for a local women’s shelter, understanding that these essentials are often overlooked and need replacing. For Mother's Day, we organized a makeover day for women battling addiction, recognizing the resilience of these women and aiming to celebrate their strength. In September we collected over 400 pounds of canned goods for Helping Hands Ministries. And, through Feed My Sheep, our team also served lunch to individuals experiencing homelessness.”

CEDAR HOUSE SPA
Saint George, SC
cedarhousespa.net
Crystal Hartzog
SQUARE FEET: 4000, 900    
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Redken, Moroccanoil 
COLOR: Redken  
SKINCARE: PCA
NAIL CARE: Valentino  
TECH SUPPORT: Meevo, Tippy, Vish 
“Our annual fundraiser reached new heights with ‘The Local Voice.’ We brought in contestants from The Voice and American Idol as judges, adding an unforgettable excitement to the evening. With 15 contestants and 400 attendees, we raised $17,000 benefiting eight local women fighting breast cancer.”

CHOICES HAIR STUDIO 
Delmar, NY
choiceshairstudio.com
Leeanne Shade
SQUARE FEET: 3000     
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: L’Anza  
COLOR: L’Anza  
SKINCARE: Glymed, Esthemax 
TECH SUPPORT: Envision, Tippy  
ASSOCIATIONS: PBAm NYS Advisory Board Committee
“Twice a year, we offer money off a service if clients bring in a nonperishable food item for a food drive for our local pantry. The pantry not only has regular hours for people to shop, but they also started an outside small pnatry for people to stop by to get something if it is after hours, providing an option for anyone embarassed or in sudden need.”

CUSTOM CUT & STYLE
Butler, PA
customcutstyle.net
Jamie Claypoole
SQUARE FEET: 1680     
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Aveda 
COLOR: Aveda  
SKINCARE: Aveda  
NAIL CARE: Young Nails  
TECH SUPPORT: SalonBiz, Vish Reach.ai Twism
“One of our most exciting philanthropic ventures was joining Hello Gorgeous. This partnership allows us to provide monthly makeovers for deserving women in our community who are battling cancer.  We provide a red-carpet experience. And, since joining, we have raised $4,500 and hosted events like a breast cancer walk and a pop-up fundraiser at a local wedding venue.”

FRINGE SALON
Lennon, MI
fringelennon.com
Trisha Browning
SQUARE FEET: 1600     
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda, K18 
COLOR: Aveda, Pravana, Pulp Riot
SKINCARE: Farmhouse Fresh, Aveda 
NAIL CARE: CND Madame Glam 
TECH SUPPORT: Meevo  
“We started our own non-profit organization in 2015 called I Cancer Vive. When local people are undergoing cancer treatment, our organization provides them with beauty services, care packages and high-quality wigs. We believe that if you feel beautiful and confident during treatment, it will make you a stronger fighter. Choosing a new wig can be empowering.”

NUOVO SALON GROUP
Sarasota, FL
nuovosalongroup.com
Terry McKee, James Amato
SQUARE FEET: 3300, 2700, 2700   
TOTAL EMPLOYEES: 62
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKINCARE: Aveda  
NAIL CARE: Zoya, CND 
TECH SUPPORT: SalonBiz, Textel, Vish, Mya
ASSOCIATIONS: ICA, PBA, 2 to 10, Green Circle 
“This year, we were active in a Day of Hope where in-need children are seen by doctors and dentists to prepare for the school year. And their favorite part of the day—their haircut and picture taking! We were there doing haircuts and donating to the backpack fund. Each child received a backpack full of supplies preparing them for the school year.”

SKINDEEP SALON AND SPA
New Providence, NJ
skindeepsalonspa.com
Susan Barbaglia
SQUARE FEET: 4000     
TOTAL EMPLOYEES: 43
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Oribe, Nioxin, ColorWow
COLOR: Framesi, L’Oreal 
SKINCARE: Babor, Comfort Zone 
NAIL CARE: London Town, CND
TECH SUPPORT: Meevo   
ASSOCIATIONS: I/SPA, PBA    
“We have raised more than $100,000 for pediatric cancer research. One of our most impactful events was ‘An Evening for Julien,’ an eight-year-old boy battling a rare form of leukemia. We arranged silent auctions and coordinated staff efforts to reach out to local businesses for additional contributions. We hosted a dinner and created gift baskets for a silent auction.”

THAT HAIR PLACE
Baldwinsville, NY
thathairplace.org
Terrie McNeil
SQUARE FEET: 1800     
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Eufora, Kenra 
COLOR: Eufora, Redken 
TECH SUPPORT: Inspire, Salonclouds+,   Textel 
“Haircuts, color, waxing and makeup can make a dramatic difference, but our mission goes deeper. Our nonprofit Soul Beautiful exists to remind people that worth tr5anscends appearances. Through this program, we offer complimentary salon services to women in need, providing them a space to relax and recharge during challenging times.”

RETAIL AND MERCHANDISING

Strong retail sales lead to profitability, but it requires the pull of the entire team. Owners and managers creatively plan promotions and design displays, service providers educate clients and personalize recommendations and the guest services team helps close the sale.

AVALON SALON SPAS
Lake Zurich, IL
avalonsalonspas.com
Bonnie Conte
SQUARE FEET: 6100     
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $73
BEST-SELLING RETAIL: Aveda, Amika 
COLOR: Aveda  
SKINCARE: Aveda, Ultaceuticals 
NAIL CARE: OPI  
TECH SUPPORT: Phorest,  Vish  
ASSOCIATIONS: Cosmetologists Chicago, ICA, PBA    
“My granddaughter Violet is a toddler. It was fun to do a photo shoot with her as she pretty much destroyed several retail shelves. While this was happening, I took a bunch of pictures and sent them over to my social media manager. She had a field day posting all of ‘Violet’s Favorite Products’ on social media!”

MY FATHER'S MUSTACHE
Cookeville, TN
myfathersmustachetn.com
Debbie Fletcher and Brittany Fletcher Elmore
SQUARE FEET: 1100     
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: Redken, Pureology, 1821
COLOR: Redken. Pulp Riot, Matrix
SKINCARE: Control Corrective, Hempz, Bioelements
NAIL CARE: OPI, Madam, Glam, CND
TECH SUPPORT: Envision, Tippy, SalonInteractive, Text Request
ASSOCIATIONS:   PBA, SSBC
“Our favorite retail promotion is Texas Hold’em. Each guest draws a card when they enter, and each card has a different discount value for products. These cards are then used to build our service providers' deck, and whoever has the best poker hand at the end of the week gets a big prize—this year it was concert tickets. A guest favorite is Bingo, where each guest gets a Bingo card that is randomized with different service and retail savings. When a guest completes Bingo, their name is entered into a giveaway for $200 cash.”

NIGHT & DAY SALON & SPA
Philipsburg, PA
nightday.us
Felicity Reams
SQUARE FEET: 3600     
TOTAL EMPLOYEES: 4
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKINCARE: Aveda  
NAIL CARE: CND 
TECH SUPPORT: Vagaro,  Mailchimp 
“Customization is key—our guests feel they put more care into the gift when they can personalize it. We started offering a program where guests can pick any three full-size items and they get the same 20% off as if it were a gift set. We even have the same gift set box or bag. We found that people typically spend 50% more when they make their own gift set than when they buy one pre-made. By letting our guests choose, they also tend to spend a lot more money.

SHINE HAIR DESIGNS
Suffolk, VA
shinehairdesigns.com
Becky Phelps
SQUARE FEET: 2200     
TOTAL EMPLOYEES: 3
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: L’Anza, Oway 
COLOR: Matrix, L’Anza 
TECH SUPPORT: Vagaro   
“One positive was to bring in a hair growth vitamin. We have a large demographic of men and women experiencing hair loss. I chose to study and become a master of cutting and coloring clients with fine, thin hair. Repeatedly, several guests would come in after having a terrible outcome at other places. The retail on these services is a shoe-in. Guests are thrilled to have a product that has results.”

THE ABODE SALON
New London, MN
theabodesalon.com
Janet Whetston
SQUARE FEET: 1152     
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Living Proof, K18, Unite
COLOR: Framesi, Oligo 
NAIL CARE: OPI
TECH SUPPORT: Meevo, Mya, Tippy, Emma
ASSOCIATIONS: PBA  
“There’s no secret when you get buy-in from your team, they become super sellers. That’s why we allow our team members to create retail displays within a budget. My favorite display was Valentine’s. The team had heart boxes with treats and discounts/prizes in each box hidden throughout the salon for guests to choose. There was a $50 grand prize, so they needed to choose wisely.”  

THE HEADROOM
Grande Prairie, AB
theheadroom.ca
Danielle Cherewyk
SQUARE FEET: 1720, 2700, 5600   
TOTAL EMPLOYEES: 43
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Redken, Living Proof, Evo
COLOR: Redken  
SKINCARE: Dermalogica  
TECH SUPPORT: Meevo, Mya, Weave, Salon Scale
“We maintain a robust inventory, stocking three times our monthly sales in on-hand inventory. We restock weekly to ensure we always have what clients need and we double down on our top 15 SKUs. We think of haircare like groceries—it’s a staple that guests would be able to repurchase regularly.”