
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
Through a new subscription-based website, Celebrated Colorist Beth Minardi shares education, answers to technical questions, never-fail formulas, color tips and strategies and suggestions to client conundrums.

Celebrated Colorist Beth Minardi
Beth Minardi
Beth Minardi not only laid the groundwork for modern hair color education, but she also trained thousands of colorists to build empires of their own. After being named director of education at Clairol early in her career, she went on to develop innovative hair color brands at companies like Redken, Logics and Joico before introducing Beth Minardi Signature Shades, her own line of premium hair color.
Renowned for her artistry as well as her commitment to healthy hair, Minardi was named “One of the 50 Most Influential Hairdressers” and has received countless accolades from the professional beauty industry, including the coveted Lifetime Achievement Award from NAHA (North American Hairstyling Awards).
Her clientele included iconic film and television stars, high-powered business moguls, and influential political figures at Minardi Salon in New York City, where she was trusted to deliver results that were
“better than natural.”
While Minardi still travels the country offering Immersion Into Hair Color classes to serious colorists, she’s also sharing her 40+ years of expertise on her dedicated space for salon professionals committed to the art of hair color at her website, bethminardi-allacess.com.
“Everybody needs a hand to hold,” says Minardi, who envisions her platform as a community for colorists, a kind of tribal council where everything is up for discussion—client management, color correction, color changes, client retention and much more.
And because consumers often contact her about how to find a great colorist in their area, she’ll send them straight to your website if you’re a member.
“Hair color is not a brand; it’s an art,” Minardi says, “And, artistry must be inspired.”
To get a daily dose of Minardi inspiration, stylists can become a member of bethminardi-allaccess.com for $6.25 per month and get unlimited access to:
World-class education you can’t find anywhere else
Answers to burning technical questions
Precise hair color ‘recipes’ and never-fail formulas
Solutions for client conundrums
New product reviews
Advice for mastering communications skills that manage clients’ expectations
Tried-and-true tips to keep clients coming back again and again
With an unwavering passion for crafting exquisite salon color and flawless corrective treatments, Minardi continue to propel the beauty industry into thrilling new territories. “We all need community,” says Minardi, “so if you’re serious about your career, let’s connect.”

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