Game Changer at The Millennium Experience
An interactive online game is a game-changing experience for participants to the 2014 Millennium Experience.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
The Rise of the Digital Director
Today's salons are clamoring to hire Digital Directors, bright, savvy, educated staff who establish their brand's digital voice and manage all the salon's digital communications. Meet the digital directors of Arrojo Studio, Intrigue Salon, Schardein's, Salon Greco, Maxime Beauty and Mario Tricoci.
by Stacey Soble
Digital Directors: Megan Bueschel and Kelly Ehlers
Mario Tricoci's Larry Silvestri and Megan Bueschel bring in Evoke Brand Strategy's Kelly Ehlers to help their styling team develop their own professional Instagram pages and develop a hashtag strategy.
by Stacey Soble
Digital Directors: Ronit Enos & Lacey Richardson at Maxime Beauty
As serving as a digital director for her salon Maxime Beauty, Ronit Enos decided it was time to grow her own.
by Stacey Soble
Digital Director: Marcus Jackson at Salon Greco
Phil Fennell places an ad on Craig's List and finds a great marketing student to serve as the digital director of Salon Greco.
by Stacey Soble
Digital Directors: Sam Charboneau and Robyn Healy
At Schardein's in Oklahoma City, Steve Schardein meets his salon's digital needs with an in-house digital director and an outside digital consultant.
by Stacey Soble
Digital Director: Rachel Speed at Intrigue Salon
Jeff South seeks a graphic designer for Intrigue, his salon by day, education mecca by night--and finds one in Rachel Speed.
by Stacey Soble
Digital Director: Andrew Arrojo
In 2005, Nick Arrojo lured his brother Andrew Arrojo across the pond to help him manage the Arrojo brand -- that decision eventually led to Andrew becoming Arrojo Studio's digital director.
by Stacey Soble
Hair Services Safety Tips from SASSI
SASSI's Sean Brownyard offers a handful of salon tips for hair services that every stylist commit to memory.
by Stacey Soble
The SALONS OF THE YEAR 2014
Interior design takes a walk on the social side of life in this year’s competition as salons redefine the meaning of community.
by Stacey Soble
SOTY 2014: Tricho Salon & Spa
Tricho Salon and Spa in Ann Arbor, Michigan, captures a Salon of Distinction award in the 2014 SALONS OF THE YEAR competition.
by Stacey Soble
SOTY 2014: SOTO--Salon On The Ohio
SOTO--Salon On The Ohio in Cincinnati, Ohio, captures a Salon of Distinction award in the 2014 SALONS OF THE YEAR competition.
by Stacey Soble
SOTY 2014: Shep Studio
Shep Studio in Provo, Utah, captures a Salons of Distinction award in the 2014 SALONS OF THE YEAR competition.
by Stacey Soble
SOTY 2014: Salon Aguayo
Salon Aguayo in Pasadena, California, captures a Salon of Distinction award in the 2014 SALONS OF THE YEAR competition.
by Stacey Soble
SOTY 2014: POPPY Salon
POPPY Salon in Waite Park, Minnesota, captures a Salon of Distinction award in the 2014 SALONS OF THE YEAR competition.
by Stacey Soble
SOTY 2014: Misbehaven Spa & Salon
Misbehaven Spa & Salon in Walla Walla, Washington, captures a Salon of Distinction award in the 2014 SALONS OF THE YEAR competition.
by Stacey Soble
SOTY 2014: Mane Attraction Salon
Mane Attraction Salon in Phoenix, Arizona, captures a Salons of Distinction award in the 2014 SALONS OF THE YEAR.
by Stacey Soble