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STAMP 2014: Mario Tricoci's Multi-Location Marketing Campaign

The Mario Tricoci Hair Salons & Day Spas earn a STAMP award for its professional Instagram pages, a multi-location marketing campaign.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 3, 2014
1 min to read


Mario Tricoci Technician Instagram Program
Mario Tricoci Hair Salons & Day Spas
Fifteen  locations throughout the greater Chicago area
Owned by: Larry Silvestri, COO

To help elevate the profiles of the Mario Tricoci team in the Chicago community and build a virtual portfolio of their work, the company began training groups of staff members on how to build a professional Instagram account with brand-appropriate messaging. Technicians are encouraged to post images that reflect their work in the salon, tell the story behind the scenes or that otherwise inspire them.

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Together, these professional Instagram accounts broaden the brand’s reach in the market and generate a digital word-of-mouth. The Mario Tricoci corporate social media accounts pull from these images and highlight staff work from the different locations.

“To date, 192 team members have professional Instagram pages with a total number 21,452 followers,” says Kelly Ehlers, president of Evoke Brand Strategies, who helped train the Instagram ambassadors and manages the corporate page.

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