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STAMP 2014: Tyler Mason's Best Incorporated Campaign

Tyler Mason embraces Davines's Sustainable Beauty campaign, and makes it its own.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 3, 2014
STAMP 2014: Tyler Mason's Best Incorporated Campaign
STAMP 2014: Tyler Mason's Best Incorporated Campaign
STAMP 2014: Tyler Mason's Best Incorporated Campaign
STAMP 2014: Tyler Mason's Best Incorporated Campaign
STAMP 2014: Tyler Mason's Best Incorporated Campaign
STAMP 2014: Tyler Mason's Best Incorporated Campaign
STAMP 2014: Tyler Mason's Best Incorporated Campaign
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1 min to read


Sustainable Beauty
Tyler Mason Salon Spa
Indianapolis, Indiana
Owned by: Tammie Baker

Since 2001, Davines has hosted Sustainable Beauty Week in an effort to rally salons toward a more eco-friendly industry and to raise money for the Fruit Tree Planting Foundation. This year, the crew at Tyler Mason jumped on board and expanded their efforts to a Sustainable Beauty Month for April by pledging to raise $400 for the foundation, reduce the salon’s own waste by 10 percent and educate clients and staff on eco-friendly choices.

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“We created a display that showcased Davines products with educational signage that described the ways the company is making a difference, including that their product containers are food-grade and are perfect for storing dry goods and sauces,” says Baker. The salon pledged 2 percent of Davines’ April sales to the Fruit Tree Planting Foundation and raffled off a Sustainable Beauty Basket, exceeding their contribution goal. The salon also made eco-positive, lasting changes in its practices to cut back on things like foil and color waste, energy usage, and paper.
On Earth Day, the entire salon participated in earth-friendly activities including landscaping, planting a tree, carpooling to work and repurposing empty Davines containers for fun and unique new uses, such as birdfeeders.

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