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STAMP 2017: Ouidad Salon's Incorporation of a National Campaign

Ouidad Salon Florida launches host a client education and celebration in coordination with a new line launch, earning it a 2017 STAMP award.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
August 30, 2017
STAMP 2017: Ouidad Salon's Incorporation of a National Campaign

 

1 min to read


No Frizz Today
Ouidad Salon FL by Chadwick and Igor
Fort Lauderdale, FL
Owners: Chadwick Pendley and Igor Araujo

When Ouidad launched its Advanced Climate Control formulations, the Ouidad Salon FL started planning an introductory event as a way to honor their VIP clients. They hosted the company’s founder at a red carpet event, and invited the members of the salon’s VIP Curl Club. More than 50 clients and 16 guest stylists from other local salons attended.

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“The night was full of surprises,” Pendley says. “We had presentations and demonstrations, and our team presented new haircuts and colors for the season. A photo booth encouraged attendees to pose for pictures that were then posted to social media, and belly dancers demonstrated the effectiveness of the new formula at fighting frizz. Everyone went home with discovery boxes of samples.”

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With skate boards in hand, a group of stylists playfully charge the photographer.

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Stylists work with clients inside the training salon within BASE ONE, the PENZONE Salons+Spas' training center in Columbus, Ohio.

A Space to Ground Down and Level Up

With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.

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