STAMP 2017: Salon Art-Tiff's Creative Social Post
Salon Art-Tiff takes advantage of some bad weather to launch a viral social contest, reaching 19,000 people and earning it a 2017 STAMP award.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
STAMP 2017: Charles Penzone's Blog
Debra Penzone introduces guests to its new salon concept and keeps them up-to-date on the construction of its newest salon through an innovative salon blog, which captures a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Fusion's Recruitment Blog
Fusion Salon develops a recruitment blog that walks potential candidates through the hiring process, earning it more applicants and a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Juut's Surprise Email Campaign
For its 30th anniversary, Juut contacts clients inviting them to surprise their favorite stylist with a great review, building their 4+ reviews and earning them a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Indira's Email Newsletter
Indira Salon uses a tiled approach for its new email newsletter design, connecting clients to informational blogs and picking up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Jiva Salonspa's Social Media Campaign
Jiva Salon creates a five-day Dear Santa social media campaign, which ultimately reaches more than 47,000 people, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Brown and DeLine's Social Media Campaign
Brown and DeLine Salon launches a clever social media campaign where their stylists share their individual talents, and it picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Utopia Salon's Mobile Marketing Program
Utopia's new mobile marketing app lets clients win prizes, order gift cards, upload selfies and schedule appointments, and it picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Belk Salon's Website
The nine salons within Belk Department stores develop a custom website that increases brand awareness and captures a STAMP 2017 award.
by Stacey Soble
STAMP 2017: Pyara Salon's Direct Mail Piece
After moving to a new location, Pyara Salon develops a direct mail piece that gets 50 percent more new guests in the salon, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Red 7's Televised Program
Red 7's Jason Hall surprises his co-owner David Kafer, by filming a television show about small business owners for cable television.
by Stacey Soble
STAMP 2017: Nova Salon's Print Ad
To introduce the Louisville community to its new name and new look, Nova Salon designs a series of beautiful print ads, earning it a 2017 STAMP award.
by Stacey Soble
ST200 Deadline Extended to September 15
Salon Today extends the deadline for its landmark Salon Today 200 business competition to September 15. See the categories and access the application form.
by Stacey Soble
Games Salons Play to Engage the Team
When Salon Today recently polled owners and managers about staff meetings, a number revealed they keep their team engaged by playing games that foster camaraderie and teamwork, encourage members to share their wisdom with one another or reinforce salon education. We couldn't resist, we had to dig a little deeper, and here are their stories.
by Stacey Soble
ISBN Launches Tour de ISBN, Business Tours of Member Locations
The International SalonSpa Business Network takes networking to a whole new level with the launch of business tours of member locations starting with the first in September to Gene Juarez Salons and Spas in Bellevue, Washington.
by Stacey Soble
Boosting Your Salon Team's Emotional Intelligence or EQ
ESON's Joanne Magana offers up an exercise for boosting the Emotional Intelligence of salon owners and their teams.
by Stacey Soble
Tech Pilots: Nick Arrojo Partners in Growth with STX by Testing New Technology
When technology companies partner with test pilot salons, the entire industry benefits with new innovation. Arrojo Studios' Nick Arrojo and STX Software's Jeff Mason tell the story of their mutually-beneficial partnership.
by Stacey Soble