BASE ONE 
PENZONE Salon+Spa New Artist Concept
Dublin, OH
Penzonesalons.com
Owners: Charles and Debra Penzone
Salon Style: Bold, Artistic, Multifaceted
Square Footage: 9064
Stations: 10
Treatment Rooms: 5
Equipment: Takara Belmont
Furniture: Comfortel
Total Design Investment: $1,977,000
Retail Lines: Color WOW, Davines, L’Anza
Color Lines: Schwarzkopf, Davines, Pulp Riot
Design by: Meyers + Associates
Architect: Meyers + Associates
Photographer: Kate Horgan

As the PENZONE Salons+Spas' brand portfolio expanded (there are five salons and spas and a Royal Rhino Club Barbershop and Lounge) around Columbus, Ohio, a dream began to emerge. Owners Charles and Debra Penzone wanted to create a space that supported not only their team, but the greater salon and spa industry, as well as the local community. That dream became a reality when BASE ONE was launched in April 2024.

“We completely renovated the original Charles Penzone Grand Salon in Dublin, the concept that put us on the map in the 1960s,” Charles says.

Now it is a space where people can come together to ground down and level up their careers and lives,” Debra says. “In one singular space, an individual can attend a cut and color class, a yoga session, a networking event, a podcast launch and more. Within its walls, you’ll also find our PENZONE New Artist Salon + Spa concept.”

Years after moving their flagship grand salon out of the space, the PENZONES relocated their Innovation (corporate) office and Guest Experience Center into the loft space. Then, they began gutting and renovating the base level. Layers of red tape delayed the realization, including the proposition of a road being placed through the campus and the realization that they needed to move the load-bearing walls to accommodate the multifunctional vision of the space.

When you walk into BASE ONE, you enter the Gathering Space, and are greeted with a neon sign, a vibrant custom mural featuring the brand’s pillar of ‘Spark, Connect, Boost + Fill,’ the free sips bar and grab + go fridge, and a thoughtfully designed seating area. A guest can check in for her service at the express kiosk. Large trees and plants ground the space, while energetic music encourages creativity.

BASE ONE captured our Best New Artist Salon in the 2025 SALONS OF THE YEAR. To discover more gorgeous spaces, visit Design Journeys. 

In the New Artist Concept Salon or one of the five fully equipped spa rooms, guests can enjoy PENZONE services at a base price. Each salon station has been thoughtfully designed to move and flex for both day-to-day operations and for a variety of hands-on trainings and events.

“The hands-on training is what recent cosmetology graduates crave, and they find that here, with real guests and the guidance and support of a PENZONE Creative Educator,” Debbie says. “Since we began offering these new customizable paths, we’ve seen more than a 68% increase in hair artists and a 200% increase in estheticians hired since June 2023.

Guests can also hop into a LIT Life + Yoga class in the yoga studio, attend a training in one of the three event studios, record a podcast in the On Air Studio or snap social media content in one of the studio spaces.

“All of these amenities are accessible to our team, our community, and the broader salon and spa industry and beyond,” stresses Debra. “We believe in the power of well-being, learning, creativity, and support, and that’s what we aim to make accessible within this concept.”

Debra Penzone takes you on a guided video tour of BASE ONE.