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AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
With a Turkish Bath, an Experience Shower with Snowfall and a Sabbia Med Room, Excuria Salon and Spa captured a spot in our Salons of the Year. Owner Peggy Genauer gives you a video tour.








Excuria's fresh, modern aesthetic is designed to exude luxury, but in a welcoming way. For example, the front desk is light and bright.
Excuria Salon and Spa
Williamsville, NY
Excuriaspa.com
Owners: Peggy and Paul Genauer
Salon Style: Classic, Contemporary, Luxury
Square Footage: 8,000
Stations: 14
Treatment Rooms: 12
Manicure Stations: 6
Pedicure Thrones: 7
Equipment: Minerva, Spa Visions
Furniture: Minerva
Total Design Investment: $1,200,000
Retail Lines: Oribe, Redken, Moroccanoil
Color Lines: Redken
Design by: Denis Ramirez, Gavigan and Gruppo
Architect: Sutton Architecture
Photographer: Jordan Bianchi
Youtube: https://youtu.be/RVtOaiQ_Jrs
“One of the most exciting — and most challenging — aspects of our design was the integration of three state-of-the-art experience rooms purchased from Spa Visions in Germany: a Turkish Bath, an Experience Shower with Snowfall, and a Sabbia Med Room. These rooms are a defining feature of our spa and set us apart in the industry, but their installation required complex electrical and plumbing systems that went beyond standard salon buildouts. Our salon is designed to exude luxury in a welcoming way, with a fresh, modern aesthetic that feels both classic and contemporary. Everything is located on one open, accessible floor whose thoughtful flow was designed with both guest relaxation and team efficiency in mind.”

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