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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
To help you and your beauty business weather the Coronavirus Crisis, SALON TODAY organized this list of resources, including information on small business loans, legislative development, industry advice for keeping your business strong and Coronavirus trackers.
Following a move by the Ohio governor to close bars and restaurants to dining-in guests, Debra and Chuck Penzone make the bold move to voluntarily close their beauty and wellness businesses due to Coronavirus concerns, despite the fact not a single client or guest has reported exposure to the virus.
As the world descends into madness over the Coronavirus, three salons--Eva Scrivo Salon, Ginger Bay Salon and Spa and Whip Salons--share communications they're sending employees and staff, including an economic preparedness plan.
While salons are starting to see cancellations from cautious guests avoiding public places during the corona virus crisis, it's more important that ever to be extra vigilant about sanitation practices, while communicating to your clients the safety steps you're taking. SALON TODAY recently tapped Tamara Johnson Shealey, a beauty licensing and public health advocate, who shares some sage advice.
Using sensors to measure a client's personal hydration, moisture and pH levels, Face Haus estheticians perform customized facials, while sending data to product manufacturer Atolla, which delivers a personalized serum to the client's front door.
Editor Stacey Soble shares a letter she received from an owner detailing the current struggle in recruiting and retaining talent in the salon.
One salon in the United Kingdom and another in the United States tap into their resources to help bring mental health support to their employees. Discover how they set this support up and what a difference it is making to the team's well-being and the salon's bottom line.
In its fourth year, the Data-Driven Salon Summit creates a forum where attendees learn from the brightest salon owner and experts in professional beauty.
Scott Randolph fell in love with Mary Randolph when he met her in the salon he worked in as a shampoo boy, and the rest is history. With three salons under their leadership, Scott says he now is in the business of growing people. Explore his leadership style and his plans for the future.
Running a tight control on inventory is an important aspect of salon and spa management software, and an important aspect in your profitability.
As e-commerce dominates, the role of the distributor is evolving and it's all about digital.
As a networking, collaboration and empowerment platform, Canvas Recruits helps beauty pros find the perfect culture to work in, while helping salons tell their brand story and get their opportunities in front of talent.
Clients who stretch their appointments, or worse who stray to other salons, leave costly holes in a salon’s appointment schedule. An automated marketing tool now can track a client’s history, determine when she’s overdo and send her a reminder to book her next appointment.
Sponsored by Phorest Salon Software 2021
Driving retail sales in your salon comes down to the conversation you're having with the client while she's in your chair. Beauty Solutions' Wes Brown shows you how to create a roadmap for each client, improving the chances she'll buy the recommended products.
The Long Island salon partnered with a boutique, selected 10 inspiring women who had overcome adversity or given to the community selflessly, gifted them with a beauty and fashion makeover and celebrated them with a runway event. Meet the women and hear their inspiring stories.
The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.
As professional beauty merges into the wellness space, the ability for salons and spas to work with HIPAA Compliant partners is becoming more and more important. Today, Millennium Systems International announced they have become 100% HIPPA Compliant.
