Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
2020 SALON TODAY 200: Customer Service
On Day 2 of the 12 Days of the SALON TODAY 200 we are proud to celebrate the 2020 honorees in Customer Service. These salon and spa teams know that how you make a client feel is as important as the precision of her cut or the dimension of her color, and they deliver on that feeling with each and every visit.
December 3, 2019
Welcoming clients to Ellie K Salon in Frisco, TX.
5 min to read
A warm welcome, a refreshing beverage, and the close personal connection a client feels with a salon can be as important in retaining her business as the precision of her cut or the dimension of her color. Customer service impacts the overall experience, and salons and spas that deliver it with each and every visit boost their overall sales as well as client loyalty.
Amy Roland, owner of A Roland in New Cumberland, PA.
A ROLAND
New Cumberland, PA
arolandsalonstudio.com
Amy Roland
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Pocket Salon
ASSOCIATION: PBA
“We offer our clients the opportunity to sample a bevy of locally sourced libations ranging from locally brewed craft beer from Zero Day Brewery, custom-blended herbal teas from the Oxford Tea House, as well as fruit-infused waters, coffee and tea.”
An inside look at Canvas Salon and Skin Bar in Powell, OH.
CANVAS SALON AND SKIN BAR
Powell, OH
thecanvassalon.com
Stefanie Fox Jackson
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Phorest,
ZeeZor, Vish
ASSOCIATION: Green Circle
“Our consultation walks through style preferences and needs, the condition of the hair, color preferences, cut preferences and options. We provide a price quote and time quote for each guest and expect that they can feel confident in those two factors.”
The team from The Changing Room in Aventura, FL.
THE CHANGING ROOM
Aventura, FL
changingroomsalons.com
Justin Gold
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 38
AVERAGE CUT & STYLE: $67
BEST-SELLING RETAIL: Matrix, Surface, Framesi
COLOR: Martix, Framesi, Pravana
SKIN CARE: Anubis
NAIL CARE: OPI, Essie, CND
TECH SUPPORT: Millennium, Salon Clouds Plus
ASSOCIATION: Green Circle
“If you are a new guest, you get a form to fill out. The two most important questions are ‘How did you hear about us?’ and ‘Why did you leave your previous salon?’ It’s important not only to look at those salons who have been doing it right, but why the previous salon lost the guest.”
The team from Elements of Style Salon and Day Spa in Eldersburg, MD.
ELEMENTS OF STYLE SALON AND DAY SPA
Eldersburg and Frederick, MD
elementsofstylesalon.com
Paris Cimino, Kimberly Walker, Dawn Miller, Jake Kissel
SQUARE FEET: 3,000; 1,700
TOTAL EMPLOYEES: 41
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: Bioelements, Farmhouse Fresh
NAIL CARE: CND, SNS
TECH SUPPORT: Envision, Meet Your Stylist, Salon Clouds Plus, Call Fire
ASSOCIATION: 2 to 10
“We use the guest’s phone to produce a take-home tutorial. These are how-to videos personalized for the guest with how-to blow dry tips or a visual on the amount of skin care to use.”
ELLIE K SALON
Frisco, TX
ellieksalon.com
Amy and Kerry Hovland
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Salon Clouds Plus
ASSOCIATION: Green Circle
“We do not offer couches for guests to sit on and surf Facebook while they wait for their service; instead, we built an actual experience center with a community table and reclining massage chairs so we can immediately begin the service cycle with a mini facial.”
The team from Fine Bella a Salon in Avon Lake, OH.
FINE’ BELLA A SALON
Avon Lake, OH
finebella.com
Sheri Hancock
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Davines, Alterna, private label
COLOR: Davines, Schwarzkopf Professional, Scruples
SKIN CARE: Comfort Zone, Image
NAIL CARE: CND
TECH SUPPORT: Millennium, Demandforce, ZeeZor
“I have quarterly meetings to train our customer-experience department. We also ask our guests for a yearly review. We do this over an eight-week period and everyone who does so gets an entry into a drawing for a $150 gift card.”
JOSEPHINE’S DAY SPA & SALON
Houston, TX
josephinesdayspa.com
Vivian Yeh
SQUARE FEET: 5,600; 1,000
TOTAL EMPLOYEES: 61
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Constant Contact
ASSOCIATIONS: ICA, Green Circle
“Many of our regular clients come in during their lunch hour, so timing is crucial. We have trained our front desk to always be present and aware of our surroundings, checking in on stylists and making sure everyone is running on time so that our clients don’t have to wait to be assisted.”
The team from Lordis Loft Salon and Day Spa in Charleston, SC.
THE LORDIS LOFT SALON AND DAY SPA, LLC
Charleston, SC
lordisloft.com
Linzie A. Davis
SQUARE FEET: 2,700; 1,700
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $61
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, Smith & Cult, Zoya
TECH SUPPORT: SalonBiz, SpaBiz
ASSOCIATION: PBA
“Any new teammates undergo extensive in-house training, which details the protocol from the moment any client interaction takes place, including technology training, etiquette, product knowledge, and sales and service recommendations and strategies.”
An inside look at The Root Salon in Phoenix, AZ.
THE ROOT SALON
Phoenix, AZ
therootsalon.com
Lauren Hart and Samuel Sciotto
SQUARE FEET: 1,800
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Alfaparf Milano, Aveda, Ergo
COLOR: Alfaparf Milano, Redken, Wella
TECH SUPPORT: STX, ZeeZor
ASSOCIATIONS: ISBN, PBA, ABCH, Green Circle
“We wanted the online tour of our salon to convey a real customer experience, rather than show an empty salon space. A guest who takes the tour can immediately feel at home—all employees are required to watch this tour in order to maintain this experience.”
SALON DE NOUVEAU
Tucson, AZ
salondn.com
Tracy Mayfield
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Eufora
COLOR: Eufora, Joico
SKIN CARE: Skin Script Rx, Farmhouse Fresh
NAIL CARE: Young Nails, CND
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA, Green Circle
“Every November, we take our top-50 guests and send out a signed letter from the owner and a $25 gift card. The guest is welcome to use it, or to gift it to someone else who would enjoy our salon. We also run a gift card special annually, where we give an extra $25 for every $100 purchased.”
Additional Honorees:
Define Hair, Ellicott City, MD
Glow Beauty Boutique, Braintree, MA
J. Nicolle Salon & Spa, New Albany, IN
Lenka Hair Salon, Venice, FL
Paul Kenneth Salon & Spa, Woburn, MA
Progressions Salon Spa Store, Rockville, MD
RedBloom Salon, Calgary, AB
Salon Adelle, Greenville, SC
Salon Allure, Huntsville, AL
The Root Salon, Phoenix, AZ
Twiggs Salon, Wayzata, MN
Urban Betty Salon, Austin, TX
Verde Salon, Winnipeg, MB
Xanadu Hair Salon, Chesapeake, VA
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