You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Salon Success Summit Planned for November 11-17
BEaUty Inside and Out's Bonnie Bonadeo organizes a complimentary online summit designed to propel owners and stylists toward success.
November 4, 2019
3 min to read
As the host of the BEaUty Inside and Out radio show, Bonnie Bonadeo has interviewed more than 200 beauty and wellness experts for 75,000 monthly listeners. Now, Bonadeo will explore why some salons are successful and some are not through the Salon (Online) Success Summit, a Facebook Group that will feature her pre-recorded sessions with experts and industry leaders, most of whom are salon owners or leaders of specialized businesses that support the success of salons and stylists in the professional beauty industry.
The complimentary online Summit will take place November 11-17. While the aired interviews will be pre-recorded, the speakers will be available during the sessions to address questions and interact with listeners. CLICK HERE to register for the Salon Success Summit.
The Summit is based on S.O.M.E., four pillars of success that Bonadeo believes creates a strong foundation for a profitable salon. The four pillars include:
Sales: How to specialize and maximize the sales of services and retail to better serve your client.
Operations: A very wide and deep category that covers all of a salon’s systems for success—from client consultations to hiring and accounting to leadership.
Marketing: Bonadeo believes the next decade is not for the weak at heart, and any business, including salons, will need to step up and have a strong marketing and branding strategy—not just social media, but value-driven branding that sustains it into the future.
Education: “We know in our beauty world, we must be casement students to stay ahead, and education is the key to that success—from developing your staff, hiring stylists and training them to succeed,” Bonadeo says.
The speakers for the Salon Success Summit include:
Sales:
• Elaine Travis, Expert Color Solutions
• Candy Shaw, Jamison Shaw Hairdressers and Sunlights Balyage
• Wanza Poole, Iconic Barber Training
Operations:
• Jay Williams, Jay Williams Co. and author of Leave Your Mark
• Matt and Jen Martinelli, Canvas Recruit
• April McDaniel, Kopsa Otte CPAs
• Tres Benzley, Caliber Salon and The Caliber Consultation
Marketing:
• Victoria Bruce and Laura Seltzer-Duny, Video Media Training
• Carla Jones, Salon Solutions Group
• Bonnie Bonadeo, The Beauty Agent Network, BEaUtiful Brands Inside and Out
Education
• Nick Arrojo, Arrojo NYC
• Jeff South, Intrigue Salon
Special Presentations on BEaUtiful Brands Inside and Out
• Candy Shaw, Sunlights Balayage Broadcast Live on BEaUtiful Brands Inside and Out, The Story of Sunlights Balayage December 5th at 5:00pm EST
• Ted Gibson, Jason Backe, Starring - broadcast live on BEaUtiful Brands Inside and Out, The Story of the STARRING December 12 at 5:00pm EST
• Daniel Kaner, Oribe, Broadcast Live on BEaUtiful Brands Inside and Out, The Story of Oribe December 19th at 5:00pm EST
Schedule of Events:
Monday November 11
• Bonnie Bonadeo 10:00am EST Welcome
• Elaine Travis 12:00pm EST
• Candy Shaw 8:00pm EST
Tuesday November 12
• Tres Benzley 12:00pm EST
• Laura Seltzer and Victoria Bruce 8:00pm EST
Wednesday November 13
• April McDaniel 12:00pm EST
• Wanza Poole 8:00pm EST
Thursday November 14
• Jen and Matt Martinelli 12:00pm EST
• Carla Jones 8:00pm EST
Friday November 15
• Nick Arrojo 12:00pm EST
• Jay Williams 8:00pm EST
Saturday November 15
• Jeff South 12:00pm EST
Sunday November 17
Bonnie Bonadeo 12:00pm EST
Subscribe to Our Newsletter
More Salon Management
Are Your Stylists Doing Free Hair on Your Time? Introducing the 'Win-Win' Staff Services Playbook
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
Caring for Your Caregivers at the Front Desk
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
by Stacey Soble
What's Really Happening with Salon Retail and How to Reclaim Your Revenue
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Trimming Your Tax Bill by Putting Family on the Payroll
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
The Art of the WOW Experience
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
Why Wellness Belongs on Your Salon's Growth Plan
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
Why Your Revenue Looks Good But Your Business Feels Stressed and What to Do About It
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Why Your Holiday Season is Won in September
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
Appearance Standards are the New Dress Code
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
Working Through the Gray Areas of the Small Business Health Care Tax Credit
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
5 Things Every New Stylist Should Learn Early
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
The Four Numbers Every Salon Owner Should Know
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
Your Salon Can't Survive Without You. That's the Problem.
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Waiting for the Right Time Is a Decision. Here's What It's Costing You.
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
Back to Business with the Pinstripe Trend
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
by Stacey Soble