MENU
SEARCHBEaUty Inside and Out's Bonnie Bonadeo organizes a complimentary online summit designed to propel owners and stylists toward success.
As the host of the BEaUty Inside and Out radio show, Bonnie Bonadeo has interviewed more than 200 beauty and wellness experts for 75,000 monthly listeners. Now, Bonadeo will explore why some salons are successful and some are not through the Salon (Online) Success Summit, a Facebook Group that will feature her pre-recorded sessions with experts and industry leaders, most of whom are salon owners or leaders of specialized businesses that support the success of salons and stylists in the professional beauty industry.
The complimentary online Summit will take place November 11-17. While the aired interviews will be pre-recorded, the speakers will be available during the sessions to address questions and interact with listeners. CLICK HERE to register for the Salon Success Summit.
The Summit is based on S.O.M.E., four pillars of success that Bonadeo believes creates a strong foundation for a profitable salon. The four pillars include:
Sales: How to specialize and maximize the sales of services and retail to better serve your client.
Operations: A very wide and deep category that covers all of a salon’s systems for success—from client consultations to hiring and accounting to leadership.
Marketing: Bonadeo believes the next decade is not for the weak at heart, and any business, including salons, will need to step up and have a strong marketing and branding strategy—not just social media, but value-driven branding that sustains it into the future.
Education: “We know in our beauty world, we must be casement students to stay ahead, and education is the key to that success—from developing your staff, hiring stylists and training them to succeed,” Bonadeo says.
The speakers for the Salon Success Summit include:
Sales:
• Elaine Travis, Expert Color Solutions
• Candy Shaw, Jamison Shaw Hairdressers and Sunlights Balyage
• Wanza Poole, Iconic Barber Training
Operations:
• Jay Williams, Jay Williams Co. and author of Leave Your Mark
• Matt and Jen Martinelli, Canvas Recruit
• April McDaniel, Kopsa Otte CPAs
• Tres Benzley, Caliber Salon and The Caliber Consultation
Marketing:
• Victoria Bruce and Laura Seltzer-Duny, Video Media Training
• Carla Jones, Salon Solutions Group
• Bonnie Bonadeo, The Beauty Agent Network, BEaUtiful Brands Inside and Out
Education
• Nick Arrojo, Arrojo NYC
• Jeff South, Intrigue Salon
Special Presentations on BEaUtiful Brands Inside and Out
• Candy Shaw, Sunlights Balayage Broadcast Live on BEaUtiful Brands Inside and Out, The Story of Sunlights Balayage December 5th at 5:00pm EST
• Ted Gibson, Jason Backe, Starring - broadcast live on BEaUtiful Brands Inside and Out, The Story of the STARRING December 12 at 5:00pm EST
• Daniel Kaner, Oribe, Broadcast Live on BEaUtiful Brands Inside and Out, The Story of Oribe December 19th at 5:00pm EST
Schedule of Events:
Monday November 11
• Bonnie Bonadeo 10:00am EST Welcome
• Elaine Travis 12:00pm EST
• Candy Shaw 8:00pm EST
Tuesday November 12
• Tres Benzley 12:00pm EST
• Laura Seltzer and Victoria Bruce 8:00pm EST
Wednesday November 13
• April McDaniel 12:00pm EST
• Wanza Poole 8:00pm EST
Thursday November 14
• Jen and Matt Martinelli 12:00pm EST
• Carla Jones 8:00pm EST
Friday November 15
• Nick Arrojo 12:00pm EST
• Jay Williams 8:00pm EST
Saturday November 15
• Jeff South 12:00pm EST
Sunday November 17
Bonnie Bonadeo 12:00pm EST
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
