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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
In an affluent Las Vegas neighborhood, Globe Salon's midcentury modern boho vibe pays homage to the desert retreats of days gone by. The owners take you on a virtual tour, explaining their design choices step by step.
When accountants study an e-commerce system like SalonInteractive, they calculate the savings that go deeper than owners realize. Kopsa Otte's April McDaniel lists the benefits.
Industry Icon Jim Markham, who is known as the pioneer of sulfate-free beauty products, attributes some of his success to luck. But his enlightening interview with SALON TODAY on leaderships reveals there are many other factors at work.
SALON TODAY's Salons of the Year photo competition celebrates salon and spa design. Hit us with your best shots by following these tips for taking the best interior salon shots. Deadline has been extended to February 15th!
Lux Salon experiments with giving employees ownership over retail, which boosts sales while developing important leadership skills.
Content is key when salons want to build a community and drive their marketing digitally.
By studying the way successful retailers merchandise, salons can automatically increase their in-salon retail sales.
On the 12th and final day of the 12 Days of the SALON TODAY 200, we're so excited to celebrate the 2020 honorees in the second half of the Growth category. These salons master a number of best business practices to propel their growth. These honorees grew their overall sales at a rate of 10.6% of higher between 2017 and 2018.
Santa has his list, and we have ours, and on Day 11 of the 12 Days of the SALON TODAY 200, our bells are jingling for the 2020 honorees in Growth (Part 1). These salons master a number of best business practices to drive their growth, and in calendar year 2018 they great at an average of 10.6% or higher. Part 2 of Growth will follow tomorrow.
On the 10th Day of the 12 Days of the SALON TODAY 200, we eagerly celebrate the 2020 honorees in the category of Technology. These salons know that technology serves as an additional manager, simplifying systems and processes, communicating and education guests, measuring and motivating team members and marketing to the community for new business.
It's Day 9 of the 12 Days of the SALON TODAY, and we're excited to debut the 2020 honorees in our newest competition category--Salon Leadership. These owners develop a vision for the people they lead, then inspire them to follow that vision. At the same time, they carve out leadership opportunities within their salons so their team members continue to grow.
It's Day 8 of the 12 Days of the SALON TODAY 200--a day for celebrating the 2020 honorees in Salon Culture. These salons know that culture is that tangible energy that binds and propels a team, attracts clients, and forges a brand.
With shoppers looking to gift experiences rather than consumables this holiday, now is the time for salons to ready their online gift card capabilities and Shortcuts is ready to help.
It's Day 7 of the 12 Days of the SALON TODAY 200, and time to celebrate the 2020 honorees in Retention and Referral. These salons know that their ability to attract new guests fuels growth, while their ability to get those guests to return again and again dictates their overall success.
On the 6th day of the SALON TODAY 200, we reveal the 2020 honorees in the category of Retail and Merchandising. These salons know it takes the pull of the entire team to close the sale, but when they do it drives growth and profitability.
After reading a copy of SALON TODAY at her longtime salon Penzone Salons + Spas, a client reaches out to Editor Stacey Soble to help her find a salon after her move to Tucson, AZ. The team at Gadabout Salon Spas welcome her with open arms, while Debra and Chuck Penzone give their former client a surprise that makes her feel like a celebrity.
It's Day 5 of the 12 Days of the SALON TODAY 200, and we're celebrating the 2020 honorees in the category of Profit Center. These salons constantly are on the search for new salon services, products and management strategies to boost the bottom line.
