Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
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STAMP 2019: Posh Salon's Loyalty Program for Male Clients
To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.
October 31, 2019
Posh Salon of Williamsburg's reward program for men.
1 min to read
What does a man want? A great salon with male-focused services and their own loyalty program. Posh Salon of Williamsburg delivers with this beautifully designed, STAMP-winning brochure.
Posh Salon of Williamsburg
Williamsburg, VA
Owner: Nadia Duncan
Knowing that men can be some of the most loyal customers, Posh Salon developed a male-focused loyalty program. While the salon wanted a punch-card approach, they also wanted something sophisticated to appeal to their target of male professionals aged 25-60.
“We launched the punch cards in February and we’re seeing a lot more men coming in regularly—we also saw a 92% increase in new guests the first half of this year, and 224 of these guests are male guests,” says Owner Nadia Duncan.
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