Salon Tours: The Simple Elegance of Stella and Shay Beauty Bar
With a soft color palette and rich furnishings, Designer Michele Pelafas helps Stella and Shay Beauty Bar bring a touch of luxury to Westlake, Ohio.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Profiles in Leadership: Donna Means, Fashion Forward, Team-Focused
Donna Means is keenly focused on growing her team at Salon DM3 and giving back to her local community of Athens, Georgia. See how this successful salon owner stays focused, while building a multi-million dollar, fashion-forward company.
by Stacey Soble
HAIR+ Summit Helps Professionals Capture New Opportunities through Hair Loss Education
More than 75% of today's salon clients are concerned about present or future hair loss--are you equipped to address their questions? The 4th annual HAIR+ Summit encouraged stylists and salon owners to embrace the education necessary to specialize in this business-boosting category.
by Stacey Soble
How to Practice Happiness
As a salon owner, one of your management responsibilities is to lead your team and yourself to happiness, but best-selling author and happiness coach Neil Pasricha stresses the key is practicing happiness. Before he takes the stage at Serious Business, Pasricha talks to SALON TODAY about reprogramming your brain and how he discovered his own happiness.
by Stacey Soble
Whip Salon Named One of Connecticut's Top Workplaces
Hearst Connecticut Media Group names Whip Salon as one of its "Top Workplaces 2019," and gives it an additional nod for being a company that employees value for being open to new ideas.
by Stacey Soble
Strategies Celebrates the 2019 Team-Based Pay Award Winners
From Best Culture Shift to the Profitability Award, eight salons sweep up awards at Strategies' 2019 Team Based Pay Conference 2019.
by Stacey Soble
Profiles in Leadership: Laura Boton--Rebel Leadership from an Almost Rock Star
As part of a plan to avoid waitressing while pursuing a career in Rock and Roll, Laura Boton enrolled in cosmetology school--a decision that led her down an entirely different and successful career path. Find out what makes this owner of three Chicago salons a strong leader who values freedom, flexibility and fun.
by Stacey Soble
STAMP 2019: Gene Juarez Strategically Rolls Out its Seasonal Collection
Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.
by Stacey Soble
STAMP 2019: Twiggs Salon Plans Influencer Event to Launch New Retail Line
When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.
by Stacey Soble
STAMP 2019: Whip Salon's Social Media Campaign Drums up New Clients
The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.
by Stacey Soble
STAMP 2019: Salon Rootz' Wireless Access Point Encourages Guests to Recommend the Salon to Friends
Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.
by Stacey Soble
Profiles in Leadership: FrankJames Dibrino, The Hands of a Hairdresser
As a former jet engine mechanic in the US Air Force, Twisted Bangz Salon's Frank James Dibrino learned to face a salon owner's challenges head on.
by Stacey Soble
Shortcuts Gets Social Sorted for Salons
Shortcuts launches a new monthly service that helps busy owners with their salon's social media posts.
by Stacey Soble
The Salon Owners Summit Roadshow Hits Philadelphia; Special Pricing for SALON TODAY Audience
With headliners Olivia Smalley, Jay Williams, Ashley Toliver-Williams, Josh Hafetz and Rachel Ringwood, Phorest's Salon Owners Summit Roadshow hits Philadelphia, October 21.
by Stacey Soble
Profiles in Leadership: Michaella Blissett Williams, Championing Financial Independence and Inclusiveness in Beauty
Between diversifying her beauty portfolio with real estate investments and encouraging her team to be the best they can be, Michaella Blissett Willams is carving an inspiring niche in Brooklyn, New York.
by Stacey Soble
STAMP 2019: Be Inspired Salon Introduces New System that Removes the Client Confusion around Color Pricing
Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for complicated color services.
by Stacey Soble
Green Circle Salons Joins the Ever-growing B Corp Movement
As an organization dedicated to helping salons reduce, recycle and repurpose the waste they produce, Green Circle Salons is certified as a B Corporation.
by Stacey Soble