MENU
SEARCHTwenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
Minerva Beauty celebrates its 20th anniversary by giving away service trays to 20 lucky service providers.
Minerva Beauty
To celebrate its 20th Anniversary furniture manufacturer Minerva Beauty is giving away 20 service trays to stylists on July 30th.
To honor that, SALON TODAY poked around a bit, exploring the evolution of the service tray.
A practical addition to the station, service trays got their start as an affordable option for providing a simple additional surface for a stylist’s tools, bowls, and products.
As services became more specialized, colorists grabbed trays for multiple bowls, brushes, foil, and waste. Extension artists needed a surface for extensions and tools. And estheticians and spa professionals wanted larger surfaces and shelves for multiple products and supplies.
At the same time, salons became smaller and more flexible, with entrepreneurs taking up residence in suites, and salons leaning away from assigning service providers to a dedicated station, but rather parceling out a different space each day according to workflow. Service trays met that demand by being collapsible, easy to store, stable, and highly mobile.
“Over the past 20 years, we’ve watched the salon tray evolve from a simple surface for holding tools into an essential part of the beauty professional’s workflow,” says Megan Ferlito, executive vice president for Minerva Beauty. “Today’s stylists expect their trays to combine form and function, complementing the salon’s design while helping them work more efficiently from one client to the next.”
Minerva’s current Watson and Granger trays, for example, feature a collapsible design and outward-facing casters to improve storage and maneuverability.
Today the service tray category ranges from straightforward, height-adjustable aluminum trays to complete mobile workstations with removable trays, locking storage, foil dispensers, color bowls, waste receptacles, rotating compartments, and hair-resistant wheels. And, of course, coming in a variety of styles, materials, and colors allows users to coordinate the trays with the look and feel of the space.
“And, believe it or not, the salon tray is still evolving. With several exciting new developments underway, stay tuned for the next chapter in its evolution,” Ferlito says.
To be considered for the giveaway, you must complete this simple registration form by July 27th. Winners will be announced on July 30th and will be able to select their preferred option of the Watson, Granger, or Kato Service Tray.
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
The company's Back to Business Sweepstakes is a direct investment in the stylists, students, and salon owners who are building something that lasts.
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.
ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.
The strategic investment strengthens the company's North American presence and accelerates private label innovation in professional beauty.
The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
