Throwing in the Towel for the Environment
Eco champion Sustain Beauty Co brings on a disposable towel to its environmentally friendly product lineup, as owners sing the towel's praises.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
New Study Shows Small Business is Getting Back into the Swing of Things
DaySmart Software's 2021 Small Business Survey Report proves that despite varying degrees of shutdowns and chaos over the past 18 months, small businesses have shown remarkable resilience and agility in adapting to customers' changing needs.
by Stacey Soble
Maximize Marketing through Machine Learning
Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.
by Stacey Soble
Driving More Profit from Color Services
At Data-Driven Salon Summit, Vish's Tim Howard will show salon owners show owners how to take back color sales lost in translation, price color services for today's world, and reduce color waste while raising profits. In this video, he gives us a preview.
by Stacey Soble
The SALON TODAY 200 Application is LIVE!
After a roller coaster year, the competition will look forward to celebrating the flexible, tenacious and determined salons that are recovering from last year, rebuilding their businesses and positioning themselves for growth in 2022.
by Stacey Soble
For These Salons, At-Home Color Kits Didn't End with Reopening
With Omni1 by Thrivo, salon pros can mix a client's formula for take-home color without the threat of oxidation. It's a game-changer that has owners rethinking the color services that go on at the salon and why it may be good to let clients take on some color services at home. Find out why.
by Stacey Soble
How to Give Your Salon a Recruitment Self Audit
Are your recruiting efforts paying off? Talent Match's Stefanie Fox is going to show owners how to do a self audit at Data-Driven Salon Summit, and help them see where their efforts may be missing the mark.
by Stacey Soble
Post-Pandemic Accounting Strategies
April McDaniel, a CPA with Kopsa Otte, will be at Data-Driven Salon Summit 2021, September 12-13 to answer owners' questions about their tax strategy this year.
by Stacey Soble
How to Organize a Salon Crawl
In an effort to boost staff recruitment and retention rates, six salons in Greenville, South Carolina, band together and organize a Salon Crawl for area cosmetology students.
by Stacey Soble
Marketing to Your Community by Data-Driven Tactics
Owners work hard to create innovative marketing campaigns to gain new clients and sell more services, but do you really understand how well a campaign performs? DaySmart's Andrea Miller plans to shed some insight during her presentation at Data-Driven Salon 2021.
by Stacey Soble
Come to Data-Driven Salon Summit, Enjoy America's Beauty Show
This year's Data-Driven Salon Summit attendees get to enjoy all the benefits of having a ticket to America's Beauty Show. In this video interview, Cosmetologists Chicago's Karen Gordon tells you what you can expect this year.
by Stacey Soble
Proven Social Strategies and the Metrics You Need to Follow
Cameron Kepford, owner of Haus of Heir in Davenport, Iowa, has a creative way of getting his clients to participate in his social posts. Find out what he does, and what knowledge he'll share about social strategies at Data-Driven Salon Summit 2021.
by Stacey Soble
Daily Growth Challenges Help Salons Thrive Coming Out of the Pandemic
To help salons recover their businesses and set up for growth in the future, Phorest Salon Software's 2021 #30Days2Grow focused around the theme 'Thrive.' Here, two salons share their #30Days experiences and how they plan to incorporate what they learned into the next year.
by Stacey Soble
Tapping Into Diversification to Drive Your Profits
At Data-Driven Salon Summit, Allyson and Shannon King and a power panel of salon leaders will talk about racial diversity in the United States and how it's impacting salon business in the future. Here, Stacey Soble talks to them about plans for this insightful conversation.
by Stacey Soble
With WellBiz Brands, DryBar Plans for Franchise Growth
The franchise portfolio company WellBiz Brands, Inc., recently purchased the franchisor rights for Drybar, becoming the franchisor for 141 locations. In this exclusive interview, Senior Director of Development Lauren Wanamaker talks about growth plans, what the company looks for in a franchisee and a location, and how they plan to support the brand's success.
by Stacey Soble
5 Questions for the 'Your Day Off' Guys
Three years ago best friends and fellow hairdressers bought some equipment, converted a spare room into a studio and launched their "Your Day Off" podcast, exploring the inspiring stories within the beauty industry. SALON TODAY catches up with them and poses five questions.
by Stacey Soble
Taking a Futuristic Look at KPIs at Data-Driven Salon Summit
SALON TODAY chats with Jen LeBlanc and Rowena Yeager about their session at Data-Driven Salon Summit which takes looks at emerging best practices and how they are driving the core KPIs that measure a salon's success.
by Stacey Soble