As the most requested feature from its 60,000 hair, beauty and wellness partners, Fresha has now launched its new deposits feature.

With the issue of no-shows and late cancellations costing salons, barbers, beauty salons and spas many thousands of dollars in lost revenue every year, Fresha Deposits gives partners a new level of protection against loss. As of today, businesses using Fresha can now collect deposits for appointments, with advanced features allowing partners to customise the deposit based on the service being booked, or the client type. Deposit payments are quickly and securely received in advance of appointments, and partners can rest easy, knowing they’re protected if a client cancels or fails to show up at all.

Simple to use and highly effective, the deposit paid by the client is deducted from their bill following their service, and in the event of a late cancellation or no-show, the deposit is retained by the salon to protect them from a loss of income.

Fresha CEO and co-founder William Zeqiri says: “Addressing the issue of lost revenue through no-shows and late cancellations is a priority for hair, beauty and wellness businesses, and for us at Fresha. Deposits add another vital layer of protection for our partners in addition to the existing no-show and late cancellation policy features that are already reducing revenue loss by up to 60%. Our new deposits feature further protects our partners from what is a preventable loss of income.”

Setting up deposits on Fresha couldn’t be easier. When you join Fresha’s free appointment scheduling software and enable Fresha payments you can:

• Enable deposits across your entire service menu, or apply deposits to selected services

• Decide how much to charge upfront. You can require clients to pay a partial amount or the full price at the time of booking, with advanced options to customise the amount depending on the service being booked

• Decide who pays a deposit. You may require all clients to pay upfront, or apply deposits only to certain groups, such as first-time clients

With new feature innovations driving growth and delivering protections for its partners, Fresha co-founder Nick Miller adds: “Fresha has already processed over 250 million appointments, so reducing revenue loss from no-shows and late cancellations makes a huge difference to individual businesses, and the global industry. Deposits will revolutionise how our partners manage this issue, so we’re delighted to make it available.”

Fresha recently joined forces with Huda Kattan, founder of self-made cosmetics empire Huda Beauty, and chairwoman of HB Investments, to create a powerful partnership. As a successful beauty entrepreneur, Kattan has built a multi-billion dollar cosmetics brand by sharing her passion for beauty on Instagram and amassing a fanbase of more than 50M followers. "I've witnessed the poistive impact Fresh has for beauty entrepreneurs first-hand," she says. "The company is a force for good in the rapidly expanding community of beauty professionals around the world. By makding top buisness software accessible without any subscription fees, Fresha lets professionals focus on what they do best--offering great experiences for their customers."

With consumers using the Fresha website and app to discover hair, beauty and wellness businesses in their area, tens of millions of appointments are being booked and paid for online every month. As an end-to-end software solution for businesses and consumers, Fresh is driving growth for its partners by providing their clients with a seamless online booking and payment experience, and attracing new clients via Fresha marketplace. Now, Fresha is also providing an intuitive e-commerce solution for its partners, and a positive shopping experience for consumers with the launch of Fresha Store. 

"The are plenty of exciting opportunities for Fresha to work in close partnership with Huda Kattan and her team, particularly in the ecommerce space," Zeqiri says. "The beauty industry is on the verge of a major transition to online, and we are leading the way with free software for salons, barbershops and spas around the world. Our online bookings and automated marketing tools, with mobile apps and direct integrations to Instagram, Facebook and Google are bringing local businesses much closer to where consumers increasingly are--online."

Miller agrees adding, "Huda's wealth of industry experience and passion for beauty, along with her inspriational story of entrepreneurship make her the perfect fit for Fresha. We're thrilled to be working with her and her team on new ways to leverage technology and unlock real value for beauty professionals and customers around the globe."

Fresha salon software is transforming the way hair, men’s grooming, beauty, spa and wellness businesses are managing, promoting and protecting their businesses. Join Fresha FREE at fresha.com/for-business