The 2022 Salons of the Year Application is Live!
If you launched a gorgeous new salon or gorgeously renovated an existing space in the past two years, show off your new look in the 2022 Salons of the Year! Apply by March 10.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Consumer Interest in Immune Health May Drive Adoption of New Spa Services
Mindbody President Sunil Rajasekar explores some of the findings in the company's 2022 Wellness Index, including a heightened interest in services that boost immune health.
by Stacey Soble
Boulevard Achieves Record 2021 Results with 188% Revenue Growth
The company's client experience platform, now used in 2,000 salons and spa nationwide as online booking and seamless payments, help drives the self-care industry resurgence.
by Stacey Soble
Making the Case for Financial Literacy
Before Qnity President Erin Kuhn takes the stage at Serious Business 2022, she discusses the need for financial literacy in the professional beauty industry and how owners can help their team members gain knowledge make better decisions about their careers.
by Stacey Soble
Deciphering Clean Beauty Products
When it comes to clean beauty products, experts caution to beware of 'greenwashing' and to do your own research to determine what is in your products and how they are made. Innersense Organic Beauty's Greg Starkman points you to credible resources and talks about why this is a valuable market to tap into.
by Stacey Soble
A Clever Idea for Leveraging QR Codes to Drive E-Commerce
Today's savvy customers will shop online in-between their appointments, and one salon is using QR codes to help lead clients to a digital retail destination that benefits the salon. A great idea you can still implement for this year's holiday season.
by Stacey Soble
With Upturn, Serious Business 2022 Promises an Energy Lift
Meet some of the speakers who will grace the stage at Serious Business 2022, and learn how they will help you energize your teams and your business.
by Stacey Soble
Outdoor Marriage Proposals Skyrocket in 2021, According to The Knot 2021 Jewelry & Engagement Study
While the following study digs into engagement and engagement ring trends, it sheds some light on future weddings and just might offer some marketing inspiration for your bridal packages.
by Stacey Soble
Owners Share Ideas for Celebrating Team Members
Never has it been more important to recognize your team members for their contributions, so SALON TODAY recently asked owners how they celebrated holidays, birthdays and work anniversaries, and they responded with some wonderfully creative ideas.
by Stacey Soble
The Most Popular Beauty Gifts by State
Having a successful retail season depends on your ability to stock up on what your clients are seeking. This new report on the most popular beauty gifts in each state may give you insight on how well you will do this year.
by Stacey Soble
Celebrity Stylist Kim Kimble Advises Owners about Rebuilding their Businesses
In addition to creating more digital services and leaning heavier on retail, Kimble designed a list of services that could get her hesitant clients in and out of the salon quicker. Listen in to this captivating conversation.
by Stacey Soble
Treatments Help the Joyez Salon Team Hit their Financial Goals
In a candid video interview with SALON TODAY, owner Adrienne Velazquez shares her own successful pursuit of beauty, and how she surprised her parents by becoming a six-figure stylist and building a business that is approaching seven figures.
by Stacey Soble
Challenging Clients and the Lessons They Teach
Salon owners share the stories of their most annoying, crazy and ridiculous clients, including what those experiences have taught their teams. (Client names have been changed to protect the guilty.)
by Stacey Soble
How to Foster Creativity
Before Genein Letford takes the stage at Serious Business 2022, she chatted with SALON TODAY about how owners can help their team members shift their perspectives and open up their creativity.
by Stacey Soble
Tips for Writing Winning ST200 Essays!
The essay portion of the SALON TODAY 200 application tends to give applicants the most anxiety. But your thought process may be making it more stressful than it needs to be. Find out what the judges are looking for, and how you can write a stronger essay.
by Stacey Soble
Gene Juarez Makes a Number of Policy Updates to Improve the Experience for Team and Guests
A number of policy tweaks help Gene Juarez Salons and Spas level the playing field and create a better experience for team members and guests. In addition, the company offers a first look at its new boutique salon design concept.
by Stacey Soble
Data-Driven Salon Summit Dives into Metrics while Reuniting Peers
As the first salon business conference to return live after the pandemic, Data-Driven Salon Summit was as much of a reunion for salon owners as it was an exploration of data metrics and new growth opportunities.
by Stacey Soble