Managing Your Brand through Covid-19 and Beyond
As the public cautiously watches the spread of the Coronavirus, PR Guru Zane Hagy urges salons to begin to form a crisis plan for their brand.
by Zane Hagy
Articles
3 Tools to Help Busy Salon Owners Show Employee Appreciation
In honor of National Employee Appreciation Day, DaySmart's Jeff Dickerson details three tech tools that show your team members some love.
by Jeff Dickerson, DaySmart
Help Clients Reach their Hair Goals with this Software Feature
With Salon Iris, stylists can help deliver dream hair to their clients by personalizing services based on client history, detailed notes and previous purchases.
by Mary Kaleta
This Salon Owner Found a Dryer That’s Actually Good for Her Business
Hair dryers are standard equipment that lets you finish your clients looks. Here’s how salon owner Pekela Riley discovered a way to reduce service time and elevate client satisfaction with a dryer that delivers results, has a sleek polished look and offers the health benefit of being light weight.
The Miracle Worker: How One Salon Owner Built a Hair Extension Empire
In the posh River North neighborhood of Chicago, salon owner Ursula Sienko sat down with MODERN SALON to showcase her unique approach to her thriving extension business.
Why Your Salon Needs Text Marketing
San Diego colorist Hannah Menor discusses her favorite feature of her Salon Iris software—text marketing—and how it's made an impact on her business.
by Mary Kaleta
Myth Busters: Disinformation Spreading About Coronavirus
Here are some myths that don't stand up to scrutiny, according to the World Health Organization.
by Anne Moratto
Editor's Note: The Talent Storm
Editor Stacey Soble shares a letter she received from an owner detailing the current struggle in recruiting and retaining talent in the salon.
by Stacey Soble
5 Ways Becoming an Educator Changed My Life Personally and Professionally
Do you have a bright star on staff whom you think would make a perfect national educator? Ever wonder how pursuing an education tract would help them and your salon flourish? Kevin.Murphy's Kate Reid recently pontificated that idea and developed a list of ways becoming an educator has shaped her personally and professionally.
by Kate Reid, Kevin.Murphy
Why Hyper-Targeted Marketing Campaigns and Stellar Creative Can Give You an Unfair Advantage
Marketing Expert Jason Ramb offers up a blog about mining your data to target your marketing campaigns, and how combining that with the perfect creative packs a powerful punch that breaks through the clutter and delivers the perfect clients to your salon.
by Jason Ramb, president of Bigeye
Three Tech Trends to Enhance the Client Experience in 2020
When you hear “technology,” what comes to mind? Computers? Apps? Gadgets?
How Two Salons Address Employee Mental Health
One salon in the United Kingdom and another in the United States tap into their resources to help bring mental health support to their employees. Discover how they set this support up and what a difference it is making to the team's well-being and the salon's bottom line.
by Stacey Soble
Salon Features Designed with the Stylist In Mind
"Good stylists want to work at relevant high-end salons….and good customers flock to where the good talent is." Here's how this salon is staying relevant and showing area salons how to do the same.
by Jamie Newman
Data-Driven Salon Summit 2020: Where Salons Grow through Data
In its fourth year, the Data-Driven Salon Summit creates a forum where attendees learn from the brightest salon owner and experts in professional beauty.
by Stacey Soble
Profiles in Leadership: Scott Randolph Holds His Team Accountable to their Dreams
Scott Randolph fell in love with Mary Randolph when he met her in the salon he worked in as a shampoo boy, and the rest is history. With three salons under their leadership, Scott says he now is in the business of growing people. Explore his leadership style and his plans for the future.
by Stacey Soble
Inventory Control: Playing the Counting Game
Running a tight control on inventory is an important aspect of salon and spa management software, and an important aspect in your profitability.
by Stacey Soble
How to Develop a Digital Partnership
As e-commerce dominates, the role of the distributor is evolving and it's all about digital.
by Stacey Soble