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Salon.Marketing's Lucas Renfroe knows a thing or two about leveraging SEO to attract clients. Not only does he run a digital marketing company, he and his wife own a successful salon in Savannah, GA. Here, he offers five strategies for turning your salon website into a client magnet.
On Day 2 of the 12 Days of the SALON TODAY 200 we are proud to celebrate the 2020 honorees in Customer Service. These salon and spa teams know that how you make a client feel is as important as the precision of her cut or the dimension of her color, and they deliver on that feeling with each and every visit.
On the 1st Day of the 12 Days of the SALON TODAY 200, we excitedly present the 2020 honorees in the category of Compensation and Benefits. While it's a service provider's job to care for the clients, it's an owner's job to care for the team, and these salons do that brilliantly with competitive compensation programs, transparent pathways to growth and creative benefits.
Salon POS solutions range in price from free to $200/month and up. Typically prices are based on the number of users, and there may be additional costs for installation, hardware, and payment processing.
Next time you or your client is in a grumpy mood, try these techniques to turn around a bad attitude.
Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.
Salons are discovering a new concept in towel technology and usage that’s freeing them from laundry drudgery!
Whether you manage a one-person salon or a large chain, a salon point-of-sale (POS) system that meets your business’ specific needs provides vital help with payments, scheduling, reporting, and more.
Whether you’re a renter in a salon, or you own your own place, it’s important to be insured properly.
When Karen Zerbo decided to open a salon she knew she needed an interior designer who understood salons. Her research led her to Michele Pelafas, a Chicago-based design firm who specializes in salons and custom beauty furniture. From concept to completion, here is Zerbo’s journey to opening the doors of her brand new salon.
CBD massage is a luxurious, non-psychoactive, stress-relieving experience with anti-inflammatory benefits, now available in Los Angeles, Orange County, Inland Empire, Palm Springs and San Diego but set to expand.
The holidays can be the busiest--and most stressful--time for hairdressers. That's why Limitless Hairdresser founder Kelli Mason is launching a guided meditation specific to hairstylists at this time of year.
A new study from the UBC Sauder School of Business proves today's consumers want products and services that are customized to them, which may make you rethink some of your marketing messages.
Black Friday and Small Business Saturday kick off the holiday shopping frenzy, and salons who are prepared can reap big retail sales. Shortcuts' Founder Jo Burgess offers these six helpful tips.
In a galaxy far, far away, Colin Watkins opened Studio 2000 Hair Salon.
Salon management software helps strengthen your relationship with clients by raising the bar on customer service at appointment time, as well as helping you stay connected between visits.
The Professional Beauty Association has announced the 2020 North American Hairstyling Awards finalists in 15 competition categories. Celebrate the talent and artistry by browsing the full collections now.
