
Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
With Salon Iris, stylists can help deliver dream hair to their clients by personalizing services based on client history, detailed notes and previous purchases.

One of the best parts of being a professional stylist is seeing the impact a great cut or beautiful color blend can transform a client both outside and inside. Of course, part of that transformation also comes with the understanding that #hairgoals take time and helping your client get from point A to B is a process.
Mackenzie Tereault is an extensionist and colorist in Gilbert, Arizona. Clients come to Tereault to have their hair dreams become a reality. In addition to being named part of our 2019 Top 100, Tereault is also an active member on our Artist Connective and frequently shares her tips and tricks for success with us.
Recently, Tereault told us one of her secrets to staying on top of her client's hair goals is through a log she keeps via her Salon Iris software. With the use of Salon Iris, Tereault says she can personalize services based on client history, detailed notes and previous purchases.
"As I see my clients, I am reminded of how long we’ve worked together to achieve and maintain their hair goals," Tereault says. "Since I've been using Salon Iris, I've been able to go through my client's history, know how many times they’ve visited me, how long they go between appointments, their formulas and the best way to contact them. Each client file is so important to me."

With a hectic schedule and constantly being on the go, Tereault is able to access her client information from any device. The software allows stylists to give their clients an extra personalized experience by logging preferences, milestones, past treatments and more. Stylists can also store photos of their clients to show how their look has evolved over time. Quick before-and-after photos can be easily pulled up to show a client their hair journey.
In addition to keeping track of her clients' progress, Tereault says she's found the software has helped her business in other ways.
"One of my favorite features when booking an appointment is the customization for an individual service," Tereault says. "I’m able to adjust application time, process, finishing times and price. I also appreciate that after I enter my clients into the software it allows me to set up text reminders to my clients. This helps me avoid no-shows, and it’s one less step for me to do leading up to the appointment."
Clients can also have the ability to prepay for multiple appointments. The software tracks their prepaid balance, applying it at checkout alerting the stylist when it’s time to remind clients to add money to their account.
Originally posted on Modern Salon

AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.

This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.

Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.

An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.

Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.

If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.

Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.

Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.

Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers

Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.

The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.

Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.

What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard

From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.