
Harper Ellis Hair Co. Is Teaching Stylists How to Turn their Work into Their Most Valuable Marketing Asset
The Harper Ellis Social Media Workshop gives stylists and salon owners a repeatable social media system that puts clients in their chair.
Celebrity Nicole Scherzinger's soft updo was created by celebrity hairstylist Dimitris Giannetos, using new The Coveted Tape hair extensions by Covet & Mane.

Nicole Scherzinger, singer, dancer, TV personality, and former Pussycat Doll, showed off her hair using The Coveted Tape by Covet & Mane at the 2024 Tony Awards.
Photo: Covet & Mane
Nicole Scherzinger, singer, dancer, TV personality, and former Pussycat Doll, blew the crowd away with her stunning vocals and elegant hair at her In Memoriam performance for the 2024 Tony Awards. Hairstylist Dimitris Giannetos, stylist to celebs including Megan Fox, Gigi Hadid, and Joey King, has provided a how-to on Nicole’s hair using new The Coveted Tape hair extensions by Covet & Mane.
“Nicole attended the Tony Awards wearing a beautiful bright pink gown, so I wanted her hair to be up in a soft updo with some face framing pieces. They (The Coveted Tape hair extensions) are so easy to use, and you can pull the hair up without even seeing them!”
— Dimitris Giannetos, Hairstylist

Hairstylist Dimitris Giannetos preparing Scherzinger using The Coveted Tape by Covet & Mane at the 2024 Tony Awards.
Photo: Covet & Mane
Step 1: To prep the hair, I blow dried it with a round brush and sprayed MoroccanOil Dry Texture Spray for root volume.
Step 2: I then curled the hair with the 1-inch ghd Curling Iron in opposite directions.
Step 3: I sectioned the top and bottom of the hair, adding 2 wefts of The Coveted Tape from Covet & Mane.
Step 4: I secured the hair in a messy updo, leaving some pieces in the front to frame Nicole’s face.
Step 5: To hold the look, I used MoroccanOil Hairspray to help the look last all night.
Originally posted on Modern Salon

The Harper Ellis Social Media Workshop gives stylists and salon owners a repeatable social media system that puts clients in their chair.

More than 1,000 salon, spa, medspa, and fitness leaders are expected to gather in Seattle over three days in September to see AI in action, learn from one another, and leave with a plan they can use the moment they land home.

Terra Harvell, Harper Ellis Hair Co. and Strata Salon Systems are bringing stylists and salon owners into one room to grow revenue, strengthen their business, and build more wealth.
Shortly after he accepted the Torch award during the Beacon program at Premiere Orlando, Geno Stampora catches up with SALON TODAY's Stacey Soble to talk about why he's led the program for 25 years and what it's meant to him. Then, his successor Rodrick Samuels joins in to talk about his mentor, and share some of the advice he gave this year's students.
Relive the moment with this video recap of the first full day of education at Data-Driven Salon Summit 2026.

A personalized song from Easihair Pro's Lance Courtney, a certificate ceremony, and the presentation of six special awards, were just a handful of the fun activities that celebrated the 2026 SALON TODAY 200 honorees during Data-Driven Salon Summit in Austin, Texas. Relive the magic and access a photo album of official pictures.

Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.

After her presentation and workshop at Data-Driven Salon Summit 2026, Harper Ellis Hair Co.'s Terra Harvell chats with Nicole Johnson, sharing why she's on a mission to help owners build wealth in their business so they have a investment worth selling when they are ready to exit.
Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Before Harper Ellis' Terra Harvell takes the stage on Data-Driven Salon Summit she swings by to give us a sneak peek at her mainstage and breakout sessions.

Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.

More than 100 celebrities, influencers, and hair experts came together to create the two-day event in Paris in recognition of the passion, skill, and dedication of hair professionals worldwide. L’Oréal Professionnel Global Brand President Claire Le Bleis sat down with SALON TODAY to talk about the significance of the event, which also celebrated Hairdresser Appreciation Day.
Before Terra Harvell takes the stage at Data-Driven Salon Summit session, she swings by to give us a sample of what she has planned for her mainstage session and her breakout workshop.
At this year's Data-Driven, an immersive hands-on workshop will allow attendees to experiment with virtual hairstyle and hair-color try-on and AI skin analysis--and leave with credits to continue playing with the technology in their own salons.

At the SalonCentric SPARK New Partner Event in New York City on March 16, invited salon owners and stylists came together for education and discovery at the new L’Oréal Professional Academy NYC.

Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.

At Meevo LIVE! 2025, Nashville set the backdrop while connection stole the show.