
Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
Shag Spa and Salons' Natasha and Fred Klages explain how they've managed to get the scheduling down to a science.

According to Natasha and Fred Klages, owners of Shag Spa and Salons in The Woodlands, Texas, running a salon is about managing people. Clients, vendors and staff all need to interact on a continual basis in order for business to be conducted smoothly. And, as any salon or spa owner like the Klages can tell you, running a service-oriented business starts with organization and effective scheduling.
This business savvy duo goes on to explain just how they’ve managed to get their scheduling down to a science through the use of salon management and scheduling software. Here’s how their journey unfolded:
In the Beginning
We started our main location in 2008 in The Woodlands, Texas, expanded the facility a year later and then added a satellite location inside of a local resort years later. With chairs between the two locations and over 60 service providers with a diverse and growing clientele, we quickly saw the need to find salon scheduling software to help us manage our business.
Back then, most salon-specific software offerings were client server based, which means that you license software and any updates, install it yourself on your own system or server and then manage all aspects of IT from there. We ended up spending a significant amount of money in licensing and re-licensing fees with what we found to be an outmoded arrangement that really wasn’t effective for us. What we actually wanted was software that was web-based, that way we could manage our business remotely as needed.
Necessity is the Mother of Invention
Frustrated with the lack of innovative software offerings at the time, we put my tech background to use and began the process of writing specifications to start my own software company. Once about 20 to 30 percent of the specifications were done, we started to shop the project around for possible development. Based on what we had budgeted, we found that we would be forced to take the project offshore in order to see it realized. We were uncomfortable with the potential intellectual property (IP) theft for which some countries were prone. Anytime you go overseas with software development, you have to realize that there are different laws and interpretation of those laws for IP and it can get messy very quickly, not to mention expensive to fight down the line.
A Good Find
Doing all of this research led us to a US-based startup software company with offerings that were designed by Jim Bower, a salon owner like us. Rosy Salon Software was cloud-based and had some of the core functionality that we had outlined in our specifications. It offered us a flexible platform that supported multiple merchant accounts, which almost none of the other packages at the time had. Being a hybrid salon with a combination of commission and rental service providers, we needed a system that was scalable and could handle 35-40 separate merchant accounts with the option to add as many more as we wanted down the line.
Long story, short; we opted to go with this new company instead of spending the time and effort to develop our own software. We completely understood Jim Bower’s vision and appreciated his team’s foresight, so we abandoned our existing software package and went with Rosy, instead.
Making the Change
Usually a huge concern when switching software, we successfully transferred our salon and spa data and then began integrating Rosy into the everyday management of our salons. In the years ever since, scheduling and overall salon management has become quite simplified and very turnkey. Better yet, we have been able to work remotely, which has been hugely productive for us and our service providers. Most of the time it's just a matter of tapping an icon on a mobile screen to access what you need. You can look at whichever schedules you want, check inventory, run reports, pretty much whatever you want from anywhere you want.
The mobile capabilities were the main reason that we ended up aligning ourselves with Rosy, as we knew that for software to be effective for us, it had to be web-based. One of the other of many benefits is the online client scheduling. Clients can book their own appointments as their timing permits through a link on our salon website. It’s a convenience our customer’s appreciate and a time-saver for our front desk staff. And the product recommendations both here and at checkout have helped bump up our retails sales even further.
As an early adopter with Rosy, we credit Jim Bower and his team for having the vision to see that this mobile society that we live in, specifically the think-outside-of-the-box hairdresser, was going to be the ones to fully embrace it…and he was right. When it comes to salon and spa software, we have found that scalable, cloud-based mobility really is the way to go!
Natasha and Fred Klages are the owners of Shag Spa and Salons with two locations in The Woodlands, Texas.

AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.

This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.

Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.

An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.

Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.

If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.

Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.

Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.

Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers

Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.

The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.

Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.

What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard

From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.