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AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.

Adriana Di Giulio, is the founder Aura 300, an AI-native revenue platform, built exclusively for salons and spas.
Aura 300, the AI-native revenue platform built exclusively for salons and clinics, today announced its entry into the United States market.
Founded by Adriano Di Giulio, Aura 300 deploys a coordinated team of AI agents that work 24/7 inside a salon's existing booking software — answering every inbound call, booking appointments, re-engaging lapsed clients via Voice calls and WhatsApp, and running paid social media campaigns to generate new bookings. Aura 300 integrates directly with the leading salon booking and management software platforms, allowing salons to activate their AI agents without changing the systems they already use
Since launching, Aura 300 has onboarded salons and clinics across Australia, Ireland, and the United Kingdom, maintaining 100% client retention. The company has now set its sights on the United States, where millions of independent salon owners face the same daily challenge: missed calls, empty chairs, and lapsed clients slipping away without follow-up.
"Every day, salons across America are losing bookings simply because a call went unanswered while a stylist's hands were full," said Adriano Di Giulio, Founder and CEO of Aura 300. "Emma, our AI receptionist, answers every call, books the appointment, and hands the salon back the revenue it was losing. We built Aura because salon owners deserve infrastructure that works as hard as they do."
Aura 300's three AI agents each address a distinct revenue challenge:
Emma answers every inbound call 24/7, booking appointments directly into the
salon's calendar with human-like conversation.
Yuki automatically re-engages lapsed clients via Voice calls and WhatsApp,
recovering revenue from clients who haven't visited in a defined period.
Nami creates and manages Facebook and Instagram advertising campaigns,
converting social media enquiries into confirmed bookings — with ad spend included
in the plan.
The company enters the US market backed by US venture capital investment and is
establishing a commercial presence in New York City and Austin.
Adriano Di Giulio will be in attendance at the Data-Driven Salon Summit in Austin this May.
Salon owners and industry professionals interested in learning more are invited to connect at the event or visit aura300.ai.

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