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SEARCHA summary of the Salons of the Year winners.
IN AN EFFORT TO ELEVATE THE WORLD OF BEAUTY AND SOLIDIFY CLIENT LOYALTY, THIS YEAR’S SALONS OF THE YEAR HONOREES DESIGN THE CLIENT EXPERIENCE RIGHT INTO THE DECOR.
A PLAYFUL IN-SALON PHOTO STUDIO that beckons clients to capture their new looks. Built-in experience centers that encourage retail interaction. Lather lounges that transform the shampoo into a relaxing encounter. Chairside appointment booking and checkout services reminiscent of an Apple Store. Color bars that invite clients into color chemistry, thereby boosting color productivity and profitability.
In a revealing new trend, this year’s SALONS OF THE YEAR not only constructed gorgeous, well-planned and productivity enhancing spaces, they designed salons and spas that wove the client experience right into the decor, thereby elevating customer service and infusing their businesses with a heightened degree of professionalism.
The Judging Process
The judging for SALONS OF THE YEAR takes place in three phases. First, the SALON TODAY team reviews and quali¬ties each of the entries, by examining application forms and photography. Next, a panel of editors and art directors evaluate each entry in further detail, selecting a group of finalists. Finally, the panel of expert judges scrutinize essays and evaluate seven to 10 images from each finalist, scoring them in seven different décor categories. Judge’s scores were combined and used to determine the grand-prize winner, the runners up and the Salons of Distinction.
AT FIRST GLANCE, the interior of Ginger Bay Salon and Spa in Town and Country, Missouri, simply reads gorgeous.
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WHEN SHIN AN MOVED to Chicago from her hometown in Wisconsin in 1993, she met architect and designer Suhail and was immediately inspired by his passion and creative vision.
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WHEN LISA WILLIAMS named her salon, she was inspired by the English tradition of “bespoke” tailoring, a term coined after a group of London tailors who created custom designs for each client.
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RHONDA AND ROD CAVNER admit they take a little secret pleasure in observing new clients as they come into Roca Salon and Spa.
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Salons of Distinction
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
