The Villages, Florida

Owners: Janet West & Joyce Parker
Salon style: Urban industrial, NYC-loft inspired
Square footage: 3,400
Styling stations: 18
Treatment room: 1
Equipment: Collins Manufacturing
Furniture: Collins Manufacturing, Ron Swan
Total design investment: $148,000
Retail lines: Redken, Pureology
Color line: Redken
Design: Larry Krietemeyer, KP Studio
Architect: Larry Krietemeyer, KP Studio

Judges comments:

“This salon clearly gets the importance of retail and merchandising in relation to profitablilty and design.”—Nunes

“The guest waiting area looks comfortable and inviting.” —Koerner

“Placing retail in front to attract passersby is a smart move, especially in this location where many vacationers are present.”—Jercha

“With the additional square footage to our front room and retail area, we added a new make-up counter that allows us to perform applications on four guests at one time. Since it’s right in the middle of reception, it invites guests to sample and play with make-up.”