The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday^®, which celebrates its 15^th year in the U.S. on November 30, 2024. Consumers can take their shopping into the small businesses in their communities.

But Small Business Saturday^® isn’t just another day to shop. American Express founded Small Business Saturday^® in 2010 coming out of the U.S. financial crisis to help drive consumer spending at small, independently owned merchants and restaurants during the critical holiday shopping season. 

Salons are no exception. Clients can stop by their salon on Small Business Saturday^® to look for deals on their favorite beauty brands, purchase gift cards, and maybe even treat themselves to a few favorites. 

According to a February 2023 Nilson report, 72 percent of shoppers said Small Business Saturday^® makes them want to shop and dine at small, independently owned retailers and restaurants all year long. 

A Supportive Partner

This year, on the 15^th Small Business Saturday^®, tap into tips, tools, and free marketing assets designed to help fuel your growth journey from the Shop Small Resource Hub. While seasonal retail revenue is a welcome profit boost during the holiday season, planning and preparing for it can be overwhelming. 

American Express recognizes busy owners need extra support and has created the Business Savings Suite, where salon owners can save on a collection of services curated by American Express to help your business and improve your marketing. Your business can unlock more than $4,400 in total savings by taking advantage of all the offers on The Business Savings Suite.** 

On the Shop Small Resource Hub, owners can access all sorts of tools like ready-to-use social posts and printable posters to connect with your customers online or in-salon this holiday season and all year round, or free signs and supplies that can be place in your salon and at your register.  

This holiday season, take advantage of all American Express has to offer and maximize your salon’s potential for growth. 

_{**This spend statistic is an aggregate of the average spend as reported by consumers who shopped small on Small Business Saturday in surveys commissioned by American Express reporting spend habits on Small Business Saturday since 2012. It does not reflect actual receipts, sales or American Express Card Member spending data. Each such survey was conducted online among a nationally representative sample of U.S. adults. The data was projected from the samples based on then- current U.S. Census estimates of the U.S. adult population (18+).}

^{**4In order to unlock the maximum total savings, merchants must make several purchases of advertising services, accounting services, cybersecurity services and other services, and enroll in multiple automatically renewing subscription plans for the entire length of the respective offer period. Offers and value of offers are subject to change without notice to you. Visit americanexpress.com/merchantoffers to see current offers.}