Big Opening Day for Data-Driven Salon Summit
Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.
by Stacey Soble
NYFW: Moroccanoil For The Georgine F/W 2017 Collection
For the Georgine Fall/Winter 2017 collection presented at NYFW, Moroccanoil Artistic Director, Kevin Hughes says the "collection was inspired by the care-free VIP individuals that used to reside in hotel suites and make them their own."
February 15, 2017
1/4
2 min to read
For the Georgine Fall/Winter 2017 collection presented yesterday at NYFW, Moroccanoil Artistic Director, Kevin Hughes says that the “collection was inspired by the care-free VIP individuals that used to reside in hotel suites and make them their own." To honor that inspiration Hughes created a fashion-forward, bold and edgy look for the woman living in a “Georgine Suite," with an all-black, rough textured wig, with texture enhanced by a variety of Moroccanoil products.
Here Hughes offers the HOW-TO:
· To create the perfect foundation for styling, prep hair by applying a dime size of Moroccanoil Treatment Light from mid-length to ends.
· Spray Moroccanoil Root Boost throughout the hair to add texture, fullness and volume.
· Blow dry the hair smooth using a Moroccanoil Ceramic 55 MM Round Brush.
· Next, separate the hair into 1 ½ inch sections and use a 1 ½ inch barrel curling iron, wrapping the hair around the barrel, leaving the last 1 ¼ inch of the hair straight.
· Once you’ve completed the full head, spray Moroccanoil Dry Texture Spray to create carefree, textured volume and long-lasting hold.
· For a more roughed-up, piecey look, rub a small amount f the Moroccanoil Texture Clay between palms and distribute throughout hair, building to a desired level of texture.
· To finish, mist with Moroccanoil Luminous Hairspray Strong for a smooth and luminous finish.
Tips & Tricks From Kevin Hughes:
· To create extra texture in the hair, spray the Moroccanoil Root Boost throughout the hair, not just at the roots. This will be especially helpful for fine, slippery hair.
Save
Originally posted on Modern Salon
Subscribe to Our Newsletter
More Events
Beauty Backstage: Designing Your Own Salon Exit
After her presentation and workshop at Data-Driven Salon Summit 2026, Harper Ellis Hair Co.'s Terra Harvell chats with Nicole Johnson, sharing why she's on a mission to help owners build wealth in their business so they have a investment worth selling when they are ready to exit.
by Stacey Soble
Human Connection + AI = A Thriving Business
Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
by Stacey Soble
Building a Salon That Creates Real Wealth and An Exit
Before Harper Ellis' Terra Harvell takes the stage on Data-Driven Salon Summit she swings by to give us a sneak peek at her mainstage and breakout sessions.
by Stacey Soble
Your Head Spa Opportunity: Lead the Movement or Miss the Momentum
Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.
by Stacey Soble
L’Oréal Professionnel Unveils Transformation Day, The First-Ever Global Event Celebrating Hair Transformation
More than 100 celebrities, influencers, and hair experts came together to create the two-day event in Paris in recognition of the passion, skill, and dedication of hair professionals worldwide. L’Oréal Professionnel Global Brand President Claire Le Bleis sat down with SALON TODAY to talk about the significance of the event, which also celebrated Hairdresser Appreciation Day.
by Stacey Soble
How to Build a Salon that Creates Wealth and An Exit
Before Terra Harvell takes the stage at Data-Driven Salon Summit session, she swings by to give us a sample of what she has planned for her mainstage session and her breakout workshop.
by Stacey Soble
Build AI-Powered Beauty Experiences in Minutes
At this year's Data-Driven, an immersive hands-on workshop will allow attendees to experiment with virtual hairstyle and hair-color try-on and AI skin analysis--and leave with credits to continue playing with the technology in their own salons.
by Stacey Soble
Salon Owners & Stylists Gather in NYC for SalonCentric SPARK New Partner Event
At the SalonCentric SPARK New Partner Event in New York City on March 16, invited salon owners and stylists came together for education and discovery at the new L’Oréal Professional Academy NYC.
AI and the Customer Journey
Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.
by Stacey Soble
Owners Connect at Meevo Live! 2025
At Meevo LIVE! 2025, Nashville set the backdrop while connection stole the show.
SalonCentric Partner Event Series: Power Your Potential
SalonCentric's new Partner Event Series was created to celebrate and support the professionals behind that artistry, giving them tools to grow, connect, and thrive.
Monica-Lynn Brings Her Inaugural Beauty CE) Experience to Cleveland
Monica-Lynn Beauty CEO hosts BOSS Up! Leadership Experience in Cleveland, helping owners and beauty and barber pros scale their businesses. .
Data-Driven Salon Tour Takes Nashville By Storm November 2!
Before a progressive cocktail party of three of Nashville's leading salons on November 2, Data-Driven Salon Tour will help owners and managers grow their businesses, their teams and their clientele to the next level. Don't miss out!
by Stacey Soble
Legends, Leaders, and Innovators at the Medical Spa Show
Medical Spa Show 2025 featured the most impressive lineup of the show's eight-year history, including keynote speaker Kyle Scheele, along with a host of luminaries from around the industry.
by Anne Moratto
Cosmo Prof Announces its 5th Annual World of Texture Virtual Event
Embrace, empower, and celebrate natural curls with Cosmo Prof's live virtual education event on Feb 24, 2025.
Prepare for Small Business Saturday® with American Express
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex