
The Jawline Effect: Why More Men Are Turning to Plastic Surgery
A New York plastic surgeon talks about the growth of male facial plastic surgery, and the art of perfecting a successful neck lift.
Minneapolis Native Heidi Breivik-Wetzel receives an "Elegance" award from Fondation Guillaume as part of the Intercoiffure Mondial celebration in Paris.

Heidi Breivik-Wetzel holding the Fondation Guillaume recognition at the September 12 Intercoiffure Mondial gathering in Paris.
Heidi Wetzel
*Summarized by AI
Heidi Breivik-Wetzel, a Minneapolis hair professional with 34 years in the professional beauty industry, recently received an international "Elegance" recognition from Fondation Guillaume during Intercoiffure Mondial's "The Hair show Must Go On" at the historic Cirque d'Hiver in Paris.
The recognition was presented by Sascha Hirtsgaard, President of Fondation Guillaume International, during the international gathering of hair professionals.
While the Paris recognition celebrates Breivik-Wetzel's own professional journey, an equally important part of her story has been her commitment to education, mentorship and sharing knowledge with the hairdressers who follow her.
Throughout her career, Breivik-Wetzel has worked as a hair color designer and educator, participated in competitions, judged professional hair shows and presented her work internationally.

the main screen at Cirque d'Hiver Bouglione identifies Breivik-Wetzel during the Fondation Guillaume/Intercoiffure Mondial program.
Heidi Breivik-Wetzel
Her dedication to education reflects a philosophy that the future of professional hairdressing depends upon experienced professionals being willing to teach, mentor, encourage and open doors for those coming next.
That philosophy also closely aligns with the mission of Fondation Guillaume, the youth organization of Intercoiffure Mondial, which focuses on education, creativity, mentorship and international exchange while helping develop the next generation of international hairdressing talent.

A New York plastic surgeon talks about the growth of male facial plastic surgery, and the art of perfecting a successful neck lift.

New for 2026, military-inspired "Haircuts for Heroes" collection offers classic styles as Sport Clips continues its commitment to those who serve.

The busiest weeks of the year are here, and there’s still time to make sure they drive meaningful revenue for your salon. From gift card promotions and retail ideas to smart follow-up strategies, let’s take a look at how to make every remaining day of the year count and keep clients coming back well into 2027.
Sponsored by Phorest

Branded workwear can help your team look like a team. Peach Label's Libero shows you a patch option that offers more flexibility and makes it easy to brand anything you want to brand.

In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.

Leveraging the knowledge and experience she gained from her corporate career, Blo Blow Dry Bar's Maria Marilyn Porreca designed a Mini-MBA Program to invest in her people, enhance their skills, and help them gain confidence to pursue their ambitions.

Are one of your traditional, handed-down salon management practices actually breaking the law. The pros from Paragon HR Consulting walk you through seven common Human Resources mistakes that could land you in hot water.

With a mission to support stylists with exclusive professional products and technique-driven education, TruBeauty Concepts gives them the tools they need to be successful and profitable.

Artificial intelligence is advancing the tech game at an unprecedented rate, making a wealth of managerial possibilities possible for salons of all sizes. We asked tech leaders in the salon space how AI will change the game for owners of salons, spas, and barbershops in the near future, and why they are excited.

Both systems capture vapors and dust right at the nail table. The difference is where that air goes next, and that one detail can decide whether your salon passes inspection.
Sponsored by Aerovex Systems

Your salon likely serves a number of differently-abled clients. This thought-provoking book is great for any team book club or to help lead a discussion in a team meeting.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Your guest decides what kind of salon this is in the first ten seconds, long before she is in the chair, and scent is the piece most owners leave to chance. Aura House co-owner Leif Frey lays out what ambient scent can and cannot do, why air quality is an engineering question rather than a fragrance one, and the four decisions that matter more than the scent you choose.
Sponsored by Aura House

Celebrity Fitness and Nutrition Expert Lisa Lynn shares five reasons why belly fat doesn't budge, and what you can do to overcome it.

Klarna, the everyday finance network, has announced a new partnership with SQUIRE, the AI-first platform helping barbershops run and grow their businesses through intelligent automation, integrated payments and seamless booking.

SALON TODAY has selected its honored salons in its annual design competition, and in the coming months, we'll build out the content that gives you all the design details and an inside look at each space. For now, we give you the list!

You do not need to be a therapist to listen well. You do need to know where your role begins and ends. In her first blog for SALON TODAY, Modjossorica (Rica) Elysée shares five ways you and your team members can respond with care.